Toyota thinks owners may misunderstand their car’s performance features

Some of Toyota’s recall troubles stem from failing to adequately teach customers about the car’s performance features at the dealership, according to Steve St. Angelo, Toyota’s chief quality officer for North America.

St. Angelo, who was tasked to lead actions to fix Toyota’s quality image in the US, believes that there are some Toyota owners who misunderstand what their cars can do. In an interview with Automotive News, St. Angelo said that the company realizes that it hasn’t done a good job of educating its customers about the cars.
Read Article

Joe_Limon - 5/6/2010 10:49:01 PM

+7 Boost

Toyota has performance features?

theoptimisticpessimist - 5/6/2010 11:51:52 PM

+1 Boost

Beat me to it!

bfghemicuda - 5/6/2010 10:56:55 PM

-2 Boost

St. Angelo said "The Company realizes it hasn't done a good job of educating it's cusomers about the cars".... Couldn't be more correct about that statement.

kornholio - 5/6/2010 11:02:40 PM

-1 Boost

If people understood more about Toyotas, they probably wouldn't have sold so many cars.

upwards - 5/7/2010 3:16:56 AM

+1 Boost

If what you say is true than why are only Toyota fans and cars experiencing this.

kpaxx - 5/7/2010 8:16:25 AM

0 Boost

I think the owner's do understand their performance features; I also think they have stopped believing their BS.

ironlungz - 5/7/2010 2:10:40 PM

+2 Boost

It's not the car's performance, it's the lack of...