BMW Design Going Global?

Autocar reports:

BMW’s design language is “consolidating” and becoming “more harmonious” to cater for disparate global tastes, according to design director Adrian van Hooydonk.

Speaking at the unveiling of the new Gran Coupé concept at the recent Beijing motor show, van Hooydonk said, “Consolidation is good for the brand because it gives a clearer image of what BMW is...

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F005 - 5/10/2010 12:41:19 PM

+5 Boost

Bangle opened the door with radical design, van Hooydonk then fill the room with standardized new design language…..

B7FAN - 5/10/2010 1:36:36 PM

+4 Boost

I AGREE 100%