Study Shows Diesel Adoption Rates Higher Than Brands That Offer Optional Hybrid Models

Study Shows Diesel Adoption Rates Higher Than Brands That Offer Optional Hybrid Models
An analysis by Bosch, using new car registration data provided by R.L Polk & Co., determined that for the 12-month period beginning January 2009, when both diesel and gasoline engine options were offered as options in a car, about 30% of the registrations had diesel engines.

 

Bosch’s analysis of Polk data shows the average percentage of registrations for cars with clean diesel engines were:

  • Audi A3 TDI: 20%
  • Audi Q7 TDI: 30%
  • BMW 335d: 8%
  • BMW X5 xDrive x35d: 17%
  • Mercedes-Benz GL 350 BlueTEC: 18%
  • Mercedes-Benz ML 350 BlueTEC: 13%
  • Mercedes-Benz R 350 BlueTEC: 12%
  • VW Jetta TDI (Sedan and Sportwagen): 49%+
  • Volkswagen Touareg TDI: 33%

Lars Ullrich, director of diesel systems marketing for Robert Bosch LLC, noted that car buyers chose clean diesel vehicles at higher rates than most market watchers expected.

These rates compare favorably or surpass the percentage of buyers opting for a hybrid version of a vehicle, he said. For example, using Polk registration data for the same 12-month period as the base, Ullrich noted that 8% of Camry buyers chose the Camry Hybrid, which has been on the market for four years, having been introduced in 2006 as a 2007 model. Similarly, the Ford Escape Hybrid introduced in 2004, had a consumer take rate of 10% in 2009.



 

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Agent009Agent009 - 5/10/2010 4:04:59 PM
-3 Boost
To be exact. Diesel hybrids to me make sense. A gas hybrid to me is a half attempting at savings. Why do it halfway?


chris357chris357 - 5/10/2010 3:13:44 PM
+2 Boost
diesel makes alot of sense, no toxic battery to dispose of and the engines seem to last longer.. they are smoother, quieter and cleaner now.. whats not to like?


Agent009Agent009 - 5/10/2010 4:07:21 PM
-1 Boost
If the American public wants to eat chocolate chip cookies and all you make is oatmeal raisin. Then you better start making chocolate chip.


MSP6MSP6 - 5/10/2010 9:22:13 PM
-1 Boost
They're doing it for america...

Smart folks does the right choice, dumb folks follow a trend.


0to600to60 - 5/10/2010 4:31:12 PM
+5 Boost
Was this study done in America?


nguyenvuminhnguyenvuminh - 5/11/2010 1:31:17 AM
0 Boost
I am reminded of some true ideologues here at Autospies. There are the BMW worshippers vs Lexus worshippers, and the hybrid/electric devotee vs the clean diesel devotee. In this case, I'm no mathematician but I sense the conclusion is incorrectly drawn from the data. The statistics here is just BMW fans buying different BMW models now available (petrol vs newly introduced diesel) and Audi fans buying different Audi models now available (petrol vs newly introduced diesel). It would be more correct if it was measured in terms of BMW-hybrid vs BMW-diesel. As for insinuation that BMW or Audi believing in hybrid more than diesel (because the Germans are now offering hybrids), I think 009 is correct in that they are just offering what the N American mkt seems to be asking for (hybrid as an option). I don't think that's an indication of the car mfr thinking hybrid is better than diesel (or diesel better than hybrid). The introduction of one or the other is just a measured response to the market's taste and political wind in a particular market.


MeanVulcanMeanVulcan - 5/11/2010 1:01:42 PM
0 Boost
weakling900, your argument is very weak. Ferraris are on a whole different league of cars and cannot be compared to mass production vehicles in almost any category. Second they only sell a handful of cars in the states compared to any mass production or even luxury maker, thus their involvement with hybrids says NOTHING about a much larger market. Perhaps they may prefer the high torque and distributed weight options of hybrids (not to mention one electric motor per wheel allowing increased control in all wheels) versus the heavy concentrated weight option of a diesel. I disagree with you. Diesel, more specifically, CLEAN diesel's market penetration is more aggressive in the last two years than what hybrids have done in their best years. That tells me that people trust diesels more, they provide long range, high torque, speed/sportiness, reliability, style, AND efficiency... many of which current hybrids do not offer (not to mention at the risk of crashing due to faulty engineering).


nguyenvuminhnguyenvuminh - 5/11/2010 10:08:41 PM
-1 Boost
weakling900 - I find your remark about "agent009's child like antics lately". I'm not sure whether 009 would agree with that statement. 009, would you consider me the one to defend you given my past and repeated remarks about 1) your political leanings 2) you claim on Autospies being "first to show pictures of ..." 3) misleading titles ? :-)


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