The Ultimate BMW Experience: a more upscale factory visit

For $99, you can enter BMW’s Spartanburg, S.C. assembly plant and participate in a reservation-only, three-day-a-week factory tour package – the “Ultimate BMW Experience.”

Although the plant has been receiving visitors into this plant since the 1990s, this time, the package is made more upscale. It will include a behind-the-scenes guided walk through the plant, a tour of the plant’s on-site Zentrum museum and theater, and a two-hour driving experience at its Performance Center driving school across the street. Participants can also enter rare-vehicle demonstrations and “unique culinary events.” Currently, for $7, visitors can tour a few limited areas that build the X5 and X6 models.
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Wazz - 5/11/2010 4:29:37 PM

+2 Boost

Quite cool, BMW should offer this over here at the Rosslyn Plant in South Africa.

Whelan - 5/12/2010 1:16:05 PM

0 Boost

HAHAHAHA $99 to tour the plant, but only $7 to see the X5 and X6! What a joke. I'll go tour some breweries and drink free beer and then some wineries for free tastings, and spend $99 on some bottles of vino and have a much better day than watch people put together overpriced kidney snouts.