Jaguar to spend a quarter of its U.S. marketing budget to promote the new XJ sedan

Jaguar is planning an important advertising campaign in the US market for its reworked XJ sedan. The company’s management intends to spend a quarter of the US 2010 budget for a campaign which will run only in three major cities.

The campaign is very complex and will include high impact advertising tools such as TV commercials, outdoor ads, event sponsorhips and test drives in Los Angeles, New York City and Miami, the cities where Jaguar sells most of its production, 40% of the US annual volume.
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Whelan - 5/25/2010 12:56:45 PM

+1 Boost

No surprise here. Marketing 101 dictates that you need to spend at least 20% of budget on advertising expenses to be recognized.

Chaordic1 - 5/25/2010 10:06:31 PM

+1 Boost

So Jaguar has a total of three models and they're spending 25% of their advertising budget on the newest of the three. Sounds about right.