Incentive programs helped Lexus widen its lead over Mercedes-Benz in May

Toyota Motor Sales USA reported that the sales of both its Toyota and Lexus brands have increased. For June, Toyota Division will offer 0% financing and subsidized leases, which it has been offering since March.

While Toyota Division will still offer big incentives, Lexus is dropping cut-rate leases. During a sales call, General Manager Mark Templin said that Lexus sold 22,216 vehicles (up by 31%), double the growth of its rivals in the luxury segment. Mercedes-Benz sales rose 23 percent to 18,548 in May and gained 22 percent to 85,405 so far this year, Daimler said.
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uaw_lax - 6/3/2010 12:51:08 PM

0 Boost

What ever it takes to move the metal!

LexSucks - 6/3/2010 7:54:55 PM

-5 Boost

"May marks the third consecutive month that Toyota sold more retail vehicles than any other brand."

That's just in America. Lexus has zero impact in the rest of the world, and are outsold by everybody.

Why do Americans think that the rest of the world doesn't exist?

LexSucks - 6/3/2010 8:46:50 PM

-5 Boost

Instead of deboosting, how about a counterpoint?

pepito66 - 6/3/2010 3:09:12 PM

-5 Boost

Payless shoes plant is great for Lexus lol buy one get another pair free lol lol... this is what they want.

kpaxx - 6/3/2010 3:21:41 PM

-5 Boost

Nice sales! Will probably bite them in the ass in terms of customer perception later!

AlleVier - 6/3/2010 4:38:11 PM

+5 Boost

They're doing this because of customer perception NOW.

kpaxx - 6/3/2010 3:22:27 PM

-4 Boost

GM sales tactics for luxury cars! Nice!

GG123 - 6/3/2010 3:36:14 PM

-5 Boost

This will do wonders for their resale value.

JRobUSC - 6/3/2010 4:54:39 PM

+6 Boost

It's not like Mercedes isn't incentivizing - they're running crazy cheap leases on the new E-class sedan comparitively speaking.

LexusKindaGuy12 - 6/3/2010 6:56:48 PM

+6 Boost

And yet nobody mentions the great lease deals on the 5 series for the past 3 years?

JRobUSC - 6/3/2010 10:01:28 PM

+3 Boost

The leases on the brand new E-class are even lower than the leases you're talking about on the outgoing 5-series, let alone the brand new one. MB is flat giving them away.

LexSucks - 6/3/2010 7:16:27 PM

-6 Boost

Widen its lead over Mercedes in America. Don't get it twisted.

1BadMan - 6/3/2010 7:47:42 PM

-5 Boost

I will still take a Mercedes over the Special Toyota/"Lexus" any day. And LexSucks has it correct, don't even get it twisted.

nguyenvuminh - 6/3/2010 10:38:58 PM

+3 Boost

Curious comparison. Toyota was vying for No. 1 volume car mfr in the world and here they are comparing against MB, not known for high volume in any segment.

Denali - 6/4/2010 3:33:24 PM

+2 Boost

in "the rest of the world" u can buy 2010 S-klasse with hubcaps and no leather.....FACT

LexSucks - 6/4/2010 7:31:49 PM

+1 Boost

And your point is?