Does Infiniti Risk Its Perception In The Marketplace By Allowing Real Customer Reviews On Its Own Website?

Not only are brands like Lexus being forward thinking in their web efforts. Infiniti has stepped up to the plate too and it is being very brave.

In a relatively risky move, Infiniti now has done something unthinkable for what is their biggest unveil going into the 2011 model year. The new M's controversial design will not be the firm's only intriguing move, the company has set up an area of its site for owner's reviews of their current M's.

Now while this may seem like a brilliant idea if the reviews are glowing but what if some unhappy owner voices his or her's opinion.

Are they changing car manufacturer websites forever -- and being the most forward thinking on the web -- or will the real life opinions of its cars and dealer experiences diminish the perception of their brand?

Does its grade in customers eyes go from say a B+ as it is now to a C or lower in real life?

**Make sure to click "Read Article" to go to the web site and see exactly what we are talking about...

[Source: Infiniti]







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upwards - 6/11/2010 8:12:10 PM

+2 Boost

Yes! I am on my way to let th have it right now!

Agent001 - 6/11/2010 8:36:51 PM

+2 Boost

I certainly applaud them for taking a risk.

But knowing how people are on the internet, i think they may have bit off more than they can chew.

I also noticed that they have yet to get even one person to review the new M. All the reviews are the last gen car...

001

dlin - 6/11/2010 8:43:44 PM

+1 Boost

It's good to let the designer of new M know they sucks!

curriescorner - 6/11/2010 9:15:07 PM

+6 Boost

This is not new. There review site has been up since January. I'm sure if BMW did the same thing you would praising them for the initiative and knocking Infiniti for falling behind.

Agent001 - 6/11/2010 9:33:47 PM

0 Boost

I just DID praise Infiniti.

Read my comments above.

001

bmwdrvr - 6/12/2010 12:18:36 PM

+1 Boost

lol someone at BMW must have hurt your feelings I normally dont agree with him but he clearly didnt knock the brand..

Steve - 6/11/2010 9:55:15 PM

+4 Boost

Who here thinks that Infiniti will set up an Autospies-style free-for-all? Not me. I speculate they will allow users to submit their comments, and then a moderator will clear the ones for appearance on the web site that sound like they were written by someone who has passed a driving exam. Oh, and also has something really nice to say about the car.

uaw_lax - 6/11/2010 11:30:50 PM

+1 Boost

here here!!

tango - 6/12/2010 12:20:13 AM

+1 Boost

The more I see that M commercial that talks about the pure silver dust hand-polished into the wood, the more I actually like that car. There is an angle (rear quarter) that is simply beautiful. I haven't seen one in person yet, but I can just imagine that it's one of those cars that you can only appreciate when standing in front of it. Believe it or not, the Suzuki Kizashi is one of those cars...

Agent001 - 6/12/2010 3:28:48 AM

-2 Boost

Of COURSE you haven't...bothers me every time I hear that guy say that in the TV ad..so arrogant

Of COURSE you haven't, you are a LOSER!!!!

Would be funny if somebody spoofed it and did it that way.

001

Sarcastic1 - 6/12/2010 12:54:31 AM

+3 Boost

It's brilliant! This strategy will build customer loyalty through complaint and response postings. As long as Infinity takes these postings to heart and manages them effective, they're bound to be recognized in coming years.

truckman - 6/12/2010 4:18:54 AM

+5 Boost

Great move Infinity, this shows they have confidence in there product.

Epik - 6/12/2010 6:54:35 AM

+4 Boost

Respect for going with the transparency approach.

skinny - 6/12/2010 9:37:28 AM

-2 Boost

Well, don't you think they can censure posts anyway? I'm sure if something is really negative then can just delete it.

_43LE - 6/12/2010 11:07:44 AM

+3 Boost

Seems a lot more bold than Autospies posting articles written by BMW fanboys.

DogLb - 6/12/2010 11:23:57 AM

+3 Boost

I own a current M35 sport which I at-the-time picked over a 530. I actually liked the overall styling of both cars, but in the end I just didn't find the bimmer as satisfying as the M. My only major qualms were the ginormous tail lights (or the fact the profile looked and still looks like a Maxima). I like what they've done on the 2011 model.
Oh, and 4 years later, not a single issue to report - the interior has held up and reliability has been outstanding.

Agent001 - 6/12/2010 12:40:05 PM

-1 Boost

Has anyone figured out how you actually post one of those reviews on their site?

I have M owners asking me where you submit them to...

I didn't see any link to submit one...Would be interesting to see the turnaround time.

001

0to60 - 6/12/2010 5:39:59 PM

+4 Boost

I find it hilarious that the agents get deboosted on just about every comment they make