Trainers from Ritz-Carlton show Cadillac dealers how to reconnect with customers

In an effort to revive Cadillac, General Motors Co. gathered 300 salespeople on June 3 for a combined pep rally, lecture and confessional.

Amid Cadillac’s fading appeal, GM CEO Ed Whitacre said that its customers should be treated better. During the meeting, GM managers shared an instance that a Texas salesman had discouraged Whitacre’s friend from purchasing a Cadillac CTS-V sedan. As he was test-driving the vehicle, it ran out of gas. In large letters on a screen, Whitacre’s emailed response was shown, stating, “If true, awful.”
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topneuro - 6/14/2010 5:38:41 PM

+1 Boost

Deja vu...
Trainers from Ritz-Carlton need to show BMW dealers how to reconnect with customers

topneuro - 6/14/2010 5:46:52 PM

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http://www.autospies.com/news/Cadillac-will-work-with-the-Ritz-Carlton-hotel-chain-to-polish-dealers-skills-53065/

DWolff - 6/14/2010 8:08:47 PM

+4 Boost

Problem is that Cadillac Dealers are never just Cadillac, They are partnered up with another GM brand so you have Chevrolet, Buick or GMC quality salesmen dealing with them

I95SPEEDINGTICKETS - 6/14/2010 11:33:37 PM

-1 Boost

Great.

Now if they can also teach the Designers and Engineers to Reconnect with customers, Cadillac will be on its way back.

thstone - 6/15/2010 8:55:37 PM

0 Boost

Let's face it, the problem has been the product not the dealers. And still is.

Caddy only has one decent car, the CTS. That is it. One vehicle that is worth talking about. How many outstanding cars does BMW and MB each have? Three? Four? Five? QED.

I95SPEEDINGTICKETS - 6/15/2010 10:16:35 PM

-1 Boost

Hence my Designers and Engineers Comment : )

uaw_lax - 6/16/2010 1:53:04 AM

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Hence me deeboosting you!