Is BUICK's "Moment Of Truth" Taking Notes From The SPIES, Ford or Infiniti?

Yet another automaker is putting its money where their mouth is. Buick is stepping up to the plate with some serious moves in an attempt to inform the buying public what is up with its latest product, the Regal.

In a move that is reminiscent of AutoSpies, Ford's Fiesta Movement and Infiniti's latest move with the all-new M sedan, Buick is taking a step towards the unthinkable. It will be launching a social media site where owners can share their Buick experience -- GOOD or BAD -- with others in form of a couple different mediums; video and articles. I think it is safe to assume that there will be some sort of Twitter and Facebook integration.

We applaud the brand for going out on a limb and putting its neck on the line. Not only is it a huge sign of openness about its product, but it is clear that GM has a tremendous amount of confidence in its autos.

Good luck, Buick. You may need it...


Call it the Fiesta Movement for grown-ups.

To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car.

But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement. Buick will post all articles written about the Regal, even if they're unflattering, and visitors can post any comments they want, Buick's top marketer says...

[Source: MSN Autos]








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tango - 6/21/2010 9:36:27 PM

-1 Boost

That website is a heck of a gamble, but it may pay off. When a company is seen as having nothing to hide it builds trust. Even if there are faults with the vehicle if solutions can be found and found quickly then there will be confidence. I think what they should secretly do is start a messageboard for the GS where some of the members are undercover GM engineers, secretly assisting with technical problems. They could also post some of these guys on other independent messageboards and have them do the same thing. That would be great for the image, I think. Performance mods etc would be a calling card for a younger buyer.

kornholio - 6/21/2010 10:22:00 PM

+7 Boost

You mean like how Hyundai secretly posts people on this site to yak about their crap? Don't think that is a good idea.

Steve - 6/22/2010 8:38:38 AM

+1 Boost

Does anyone think for one moment that Buick's web-site is going to be an Autospies-style free-for-all? I speculate it will be moderated, and "appropriate" postings will make it for public viewing, the majority of those being ones with something nice to say.

Larrybel2000 - 6/22/2010 9:12:53 PM

0 Boost

They just need to build a real Regal. One that can be one day transformed into a Buick T-Type. Talk about a comeback car.

Larry B. Key West.