Breaking: Jeep planning to re-enter pickup truck market

The last pickup that Jeep gave its consumers was the 1992 Jeep Comanche but there’s still a possibility that a compact and midsize pickup truck will soon arrive in our midst.
In an interview during the first drive of the 2011 Grand Cherokee, Mike Manley, president and CEO of the Jeep brand, conveyed an interest in this segment. He said that although he realizes that the US market has had a rough time of being profitable, “globally it still seems to be an important sector.” Manley said that he is considering every opportunity to grow the brand but that he also has to stay true to Jeep’s heritage.
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