Ford ready to sacrifice market share to concentrate on profits

As new-car sales have dropped with the phasing out of scrappage incentives, Ford Motor Co. is prepared to give up some of its market share in its 19 main European markets to focus on profits.

Ford largely benefited from the European governments’ incentive programs that were given to those who traded in their old cars for new models. Ford recorded 10 straight months of volume gains but its winning streak ended in April when sales dropped by 17% in its European markets. And in May, sales dropped by 14%. At the Automotive News Congress, Ford of Europe CEO John Fleming said that the division decided that profit is more important than share.
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upwards - 6/25/2010 5:42:18 PM

+4 Boost

Kill mercury improving Lincolns lineup and keep doing good things with Ford and bingo.

vvelez - 6/25/2010 7:03:24 PM

+6 Boost

Glad I'm not the only one who wants Mercury gone.

Terry989 - 6/25/2010 7:07:24 PM

+2 Boost

Mercury first, and them Lincoln. When the time is right, Ford could bring in a new line of cars - - - it's European models!

91z4me - 6/25/2010 9:47:48 PM

+1 Boost

Why the European and US models will be the same within less than 10 years (give or take a few models like the Ka)?

monster - 6/25/2010 8:00:13 PM

+2 Boost

Actually I would really like to see Mercury stay bit Lincolns gone. These are way out of shape. No designs, no uniqueness just plain ugly. Mercury on the other hand you can work with and really create an upper class segment.

vvelez - 6/25/2010 9:13:58 PM

+1 Boost

10 points for vmaxtecart :)

uaw_lax - 6/26/2010 3:33:12 AM

-4 Boost

Not true, the brand has great reconigiton but just not great cars,

vvelez - 6/25/2010 9:15:30 PM

+2 Boost

50 points for correction

uaw_lax - 6/26/2010 3:37:14 AM

-1 Boost

vmaxtechart.... spot on but the problem of Lincoln is that the same Town car you have memorise of as a young man can be bought today with very changes and that is very bad. It took American car companies to long to change in the 90's and we are paying the price to this day.

uaw_lax - 6/26/2010 12:28:58 PM

+1 Boost

Basicly the Town car has been unchanged from the last 15 to 20 yers ago.