Bmw betting on carbon fiber used in Formula 1

That will be a big improvement if it is incorporated to the whole BMW line and they will be able to keep the weight down...but at higher prices....but I bet every customer looking for security will be willing to pay.

Yonder I know what you are thinking but here on the states f1 refers to the sport of auto racing.

But as far as I understand, BMW is not longer in F1 also ther refer to "the same lightweight material used to protect Formula One drivers will be used for the passenger-safety cell." Passenger calls.

Passenger Cars with F1 technology. The main reason fro F1 is to develop new techs that you can apply to the passenger cars in US, Europe or Everywhere.

I like that BMW is doing this since lighter weight (yet stronger) cars are needed and appreciated. I do however find it ironic that the year BMW pulls out of Formula 1 saying that it was not relevant to their business, they announce a passenger car with Formula 1 technology. Looks like not everyone in BMWs P.R. department got the earlier memo.

Actually the official statement didn't talk about relevance:

"Of course, this was a difficult decision for us. But it’s a resolute step in view of our company’s strategic realignment,” explained Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG. “Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the lead. In line with our Strategy Number ONE, we are continually reviewing all projects and initiatives to check them for future viability and sustainability. Our Formula One campaign is thus less a key promoter for us. Mario Theissen has been in charge of our motor sports program since 1999. We have scored a large number of successes in this period, including some in Formula One racing. I would like to express my sincere gratitude to Mario Theissen and his team for this,” said Reithofer.