Nissan found the solution to beat the German sports cars

Nissan found the solution to beat the German sports cars
Nissan launched a challenging new series of poster and print adverts in order to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance but the cost less than their German rivals.

“The Winner Hans Down,” “The Germans Came Off Wurst,” “Kaisers Chiefed” and “Deutschland Deutschland Über-Rated”… these are the tongue-in-cheek phrases used in the campaign in order to make people ask why they would buy German brands when the Japanese cars can offer the same performances at more accessible prices.
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BlindcornerBlindcorner - 7/22/2010 2:45:27 PM
+17 Boost
BSBB the only thing you need to know about refinement is that your need much of it when it comes to refering a group of people as Japs. You should know that there is an opressive racial connotation associated with that word. What a person's race/ethnicity has to do with their ability to engineer/design/develop a vehicle is beyond me. I'm sure that if you look into the make-up of all the German companies you'll find more than a few employees of Japanese heritage and vice versa. A well engineered is undeniable regardless of its origin.


IamEvilHomerIamEvilHomer - 7/22/2010 3:05:22 PM
-8 Boost
horsepower is cheep
quality is what cost $$$



2Mac4Sure2Mac4Sure - 7/22/2010 3:59:19 PM
+12 Boost
In my humble opinion, your argument failed when you referred to Japanese people as "japs" There is never a good excuse for ignorance.


B7FANB7FAN - 7/22/2010 3:59:37 PM
-5 Boost
if they think advertising is the solution then Nissan was just born yesterday because they are as dumb as a doornail.


IamEvilHomerIamEvilHomer - 7/23/2010 2:00:44 AM
+1 Boost
Badgewhore who is talking about VW?


speed123speed123 - 7/22/2010 12:52:18 PM
+8 Boost
Good job Nissan!


bmwdrvrbmwdrvr - 7/22/2010 1:06:41 PM
+10 Boost
Ok did you seriously just say that between a nissan Z and a TT the Audi is the choice to go with you want the best performance car, thats a huge joke right??? The TT itself lacks of refinement, its downmarket origins even in this current generation prevent it from being considered a true sports car due its subpar dynamics, and it clearly is conflicted with what it wants to be. The Z on the other hand delivers a strong hit as a true sports car that delivers on performance, styling, relatively good gas mileage and has certainly improved its interior quality a great deal from the previous generation. The tt I would say performance wise isnt even its league, and the GTR no matter what people say about is a dominant force in the supercar world competing with smaller cars with a larger engines and far more horsepower while still delivering comparable performance that is easily exploited. Nissan in my opinion is missing the mark with its luxury division but their sports cars are spot on, and certainly give the Europeans some stiff competition


_43LE_43LE - 7/22/2010 1:29:17 PM
+11 Boost
I would argue that most knowledgeable car enthusiasts recognize that the Nissan Z has a longer and more prestigious history than that of the front wheel drive based Audi TT. Anyone disagree?


KeyserSozeKeyserSoze - 7/22/2010 12:59:25 PM
+5 Boost
EricHartman, do you care to elaborate?
@BSBB, that is purely subjective and perception based reasoning and quite frankly a very ignorant statement you just posted!



KeyserSozeKeyserSoze - 7/22/2010 12:59:42 PM
+5 Boost
EricHartman, do you care to elaborate?
@BSBB, that is purely subjective and perception based reasoning and quite frankly a very ignorant statement you just posted!



KeyserSozeKeyserSoze - 7/22/2010 1:10:20 PM
+6 Boost
It has been proven over and over in psychology that selective perception is a bitch.


getrealgetreal - 7/22/2010 1:12:26 PM
+12 Boost
one would need a german badge as much as a pienes enlargment


0to600to60 - 7/22/2010 1:25:27 PM
+9 Boost
lol


JustaCarJustaCar - 7/22/2010 1:23:06 PM
-4 Boost
To follow Nissan's approach, a Timex is better than a Rolex because the Timex glows in the dark.
I own both Nissan and Audi cars and there is no comparison. A car amounts to more than raw performance specs.


bmwdrvrbmwdrvr - 7/22/2010 1:30:40 PM
+7 Boost
or according to your approach a timex with a rolex logo, and a couple extra features is something more than simply a timex dressed as something else or did we forget so soon....


JustaCarJustaCar - 7/22/2010 2:14:51 PM
-4 Boost
Read the comments in this comparison test and maybe you'll begin to understand what I'm referring to:

http://www.motortrend.com/roadtests/convertibles/112_1006_audi_tts_bmw_z4_nissan_370z_porsche_boxster_comparison/results.html


LexSucksLexSucks - 7/22/2010 4:41:09 PM
+4 Boost
The Z's interior was also updated. You are talking about the 350z, not the 370z.


4wheelsfan4wheelsfan - 7/22/2010 1:36:22 PM
-3 Boost
A Nissan is still a Nissan while a Porsche is...


Agent001Agent001 - 7/22/2010 1:43:46 PM
+1 Boost
I love the new 370z

Would take it over G37.

Much better looking to me.

001


GTR35GTR35 - 7/22/2010 2:30:00 PM
+4 Boost
ok. but the argument is which one would you take the TT or the 370Z? I am a proud owner of a 2010 Z and i'm loving every single mile i put on it. like a smart buyer i researched my choices (like the TT) and nothing came close to the Z, not even what the kids up there call "prestige", since the Z has way more prestige than its competitors.


SHOWTIMESHOWTIME - 7/22/2010 2:44:10 PM
+2 Boost
mehhh...I wouldn't. They cut it too short and made that edgy roofline in the front. Great on the GT-R but not on the Z. Also the back is too round. Performance wise it's great.


pioneerpioneer - 7/22/2010 2:02:26 PM
+5 Boost
the "Z" has a lot of history over the last 3 decades while the TT has been nothing but a failure from 1st generation on.

The Germans were sleeping at the wheel with the same mentality that those Japs can never offer what we offer until Lexus became top dog in the luxury segment. only recently the lexus brand has had a string of pullbacks mainly by the whole Toyota image. I still think GM and the govt has some stake in that but thats another argument.

Godzilla, Fairlady Z, Supra, Sylvia. These are all successful japanese sports cars and were and still are very much up to par with an equel level porsche and audi.

Hello, Audi nearly went bancrupt in the 80 over their shortcomings.


WorldofLuxuryWorldofLuxury - 7/22/2010 3:31:22 PM
-2 Boost
Let's be honest. The Audi does have a bit more status. However, the Nissan 370Z, design-wise, fits in quite nicely. That just begs the question... how would Nissan describe the G37 and an Infiniti version of the 370z if there were one.


LexSucksLexSucks - 7/22/2010 3:58:26 PM
+2 Boost
German cars are overrated, and overpriced. From a performance and Handling standpoint, they've been beaten by the japanese cars years ago. Can someone here name a german car that outhandles an EVO or an STI (that costs within $10,000 of those cars)?

I used to be a German car lover. But what I found out is that they are overpriced cars that don't really last longer, cost 3 times as much to repair, and requires 3 times as many trips to the repair shop. German cars suck.


JRobUSCJRobUSC - 7/22/2010 5:23:26 PM
+5 Boost
no, but not because they couldn't build one. BMW, Audi, and Benz don't make a car that is designed to compete with an EVO or STi. Those are economy cars with racy drivetrains and suspensions, those German brands build sporty luxury cars. Different niches. So you're right, they don't compare, but that's by choice. Conversely I don't see any Mitubishi's or Subaru's that effectively match up with what the intended missions of the Germans. Could they build one? Sure. But they don't, and the Germans don't have an STi or EVO either.


getrealgetreal - 7/22/2010 4:05:58 PM
+3 Boost
front wheel drive! flips when prodding around a bend, call this sprots car quality-Getreal


KeyserSozeKeyserSoze - 7/22/2010 5:02:24 PM
+2 Boost
Anybody who compares and justifies a TT to Z is bloody retarded! The TT with its VW underpinnings does not even come close to the rawness of the Z.
The Z is a proper RWD sports coupe and it is for the enthusiast,unlike the Gay meterosexual TT.


_43LE_43LE - 7/22/2010 5:29:42 PM
+6 Boost
And it seems that the typically arrogant Euro only fanboys are here too...


AtoBAtoB - 7/22/2010 5:19:57 PM
+5 Boost
Quality is synonymous with longevity and in that case I sure see a lot more older Japanese vehicles than I do Europeans on the road. That's always been my observation.


aplmanaplman - 7/22/2010 5:33:22 PM
+2 Boost
German "engineering" LOL. Can't stand all that high-pitched whining about how they're superior even when their offerings fall way short of the lowly Nissan Z and GT-R in performance at their respective price points. German engineering that can top the GT-R on the track at practically any price point = ZERO; while accomodating 4 people = NEVER. Sad that they can't trounce such a lowly and lame automaker like Nissan. Wait, sorry, my apologies - forgot that the Germans don't care about track performance (since they keep losing) - it's all about providing that special OEM refinement and "betterness" that German vehicles possess. If the "Japs" don't know how to make cars, neither do the "Krauts."


Need4SpeedNeed4Speed - 7/22/2010 5:58:32 PM
-1 Boost
Since I'm not really hard up for cash...I can afford to give credit where credit is due. It's easy for Nissan to reverse Engineer the best German cars...improve on them without spending the necessary R&D costs that make German cars expensive in the first place and say to the world..."Look at what we did!!!" Nissan chased a Porsche 911 Turbo around the track for 2 years before they could develop a car to rival it. Who did Porsche have to chase to develop the 911?... I'm a fan of originality... and its something the Japanese can't seem to do very well. No thanks...I'll pass on the Nissan and their discounts. Hey, I heard they copied the BMW slogan and improved on that as well...should be in the next GT-R commercial..."Nissan..The Ultimate Bragging Machine"


jon_hojon_ho - 7/22/2010 6:42:01 PM
+2 Boost
Need4Speed:

What detritus you spew! GT-R a reversed engineered 911 Turbo? OK, Nissan must have overlooked the fact that the 911 is a rear engine flat6 with true manual (at the time of GT-R release), and accidentally plopped in a turboV6 on a front/midship chassis and threw in a dual clutch tranny for kicks.

Besides that, there is a little something called R32, R33, and R34 in the GT-R's history that you seem to be missing. If anything, the idea of a techno tour-de-force sportscar is much more "original" take on the supercar than any European product. Whether that's what the buyer wants is a different story. There is obviously room for both, yet respect for both seems to be lacking.


bmwdrvrbmwdrvr - 7/22/2010 7:33:37 PM
+3 Boost
Hmmm where I should I start with this one as your comment is pretty ridiculous for one you saying it took Nissan 2 years to create a car that beat a 911 your really just supporting the fact that maybe from engineering standpoint Porsche isnt as superior as you would like them to think. It took Porsche how long to hone the 911 into what it is today maybe I'm missing something or clearly this post is filled with non enthusiast but contrary to opinion yes Porsche has been lauded for years for its 911 but the 911 for YEARS honestly up until the 993 a pretty unpredictable machine in the dynamics department it always has been compromised. Nissan proved that it could not only build a fast car, but a world class super car that begs the question why have all the compromises that a 911 has from an objective stand point it made the 911 and others look pointless the GTR is heavy, big, a 4 seater, with a trunk(albeit asmall one) front engined, and yet it wipes the track with cars that A.cost twice as much as it is, B. are incredibly compromised C. took decades of producing the same thing over and over again to even get to that point...If thats not R&D well spent and Excellent engineering im not sure what is


quizzquizz - 7/22/2010 9:04:30 PM
+1 Boost
Why are people even making the comparisons to begin with? Nissans were built to a price while Porsche is built for quality (more reliable than Nissan sports cars per JD Powers) AND performance. You get what you pay for. I know when I'm going to Walmart, I'm saving money, no big deal.


KeyserSozeKeyserSoze - 7/22/2010 10:46:30 PM
+1 Boost
Fanboyism is like perception, it sucks, It keeps you from enjoying the simple and good things that life has to offer. A true car enthusiast is one with an appreciation for Automobiles in general no matter what the brand or country it hails from, we all have our favourite car's and brands but it does not stop one from appreciating other makes and brands.


KeyserSozeKeyserSoze - 7/22/2010 11:00:58 PM
+1 Boost
Why can they not be compared? Your argument is flawed. Just because an Audi badge was slapped on a VW beetle does make it better than a Nissan?
The Z has been around for years and has been around for how long? And your talk of quality is based on what exactly? Have you ever been inside the new Z? Before every manufacturer became a "me too" player in the SUV market the Toyota Landcruiser used to be compared to the Range Rover and was even better.


pioneerpioneer - 7/22/2010 11:06:52 PM
+1 Boost
Up til about 2 years ago, I was all about japanese Toyota/Lexus, Nissan/Infiniti and owned several of these cars through the 90s. Even built a supra for a while. I then turned my supra in and got a 08 63 AMG. I too drunk the europian coolaid that germans were so refined and build quality was far beyond the japs. Japs can't build a car like Germans my brother use to tell me!

24mons into my AMG, The dash rattles, rattle from the rear, transmission has been serviced 2 times, Power steering rack has been serviced due to blown seals.

I feel right at home. My $105K AMG has as good a build quality as my Old Maxima, M45, Q45, GS430, LS460. Come to think of it, the LS was the best of that bunch, but it was just an appliance that gets you around without causing much fuss. Infiniti offered more toys for the $ standard. I've come to accept, Just because you spend a lot of money on a car, you are amune from disappointments. Maybe I'm too damn picky.

I guess the GTR did scare Porsche a little for them to put this PDK transmission in their new lineup to help bridge the gap on standing launches.

911 and GTR both have history. I would own either one, but I'm a family guy so my priorities are a little ..... I don't know the SLS AMG is growing on me.

The Audi fan up top. Don't forget the VW transmission problems which caused them to offer 100K warranty on drivetrain in the 90z.


Need4SpeedNeed4Speed - 7/22/2010 11:13:49 PM
-2 Boost
The Asian fanboys are out in full force tonight...so Nissan is soooo superior to the Germans...that they have to parade around town plastering the competitors cars with ridiculous signs that screams "I'm desperate and I don't know what else to do".


Need4SpeedNeed4Speed - 7/22/2010 11:15:18 PM
-2 Boost
Honestly...this is really pathetic...I don't see any German manufacturers crying about competitors cars...so sad


bmwdrvrbmwdrvr - 7/23/2010 9:22:35 AM
+3 Boost
lol uhm yeah you would be wrong there ironically Audi has done it plenty of time with respect to BMW in attempts to prove to people in their ads that they are a match, and Porsche has publicly said that they werent able to get the times Nissan claimed for the GTR at the ring so just curious is that also pathetic...


pioneerpioneer - 7/22/2010 11:27:51 PM
+1 Boost
Are you kidding?

You forgot the Mini vs Porsche show from 3 weeks ago?


Dr550Dr550 - 7/23/2010 12:03:21 AM
-1 Boost
Pretty sad Nissan.


edeus123edeus123 - 7/23/2010 1:12:50 AM
+1 Boost
Hey, guys I'm a long time reader and a first time participator. I have been reading you guys' post since 2004 and since then I have been hook. I can't wait to become some of you all friends and some of you all enemies.


Joe_LimonJoe_Limon - 7/23/2010 1:22:15 AM
+2 Boost
Hello Edeus123, what do you think of this advertising venture? Personally I really like the 370z and it's about time it got the advertising it deserves. For the price I'd choose it over any of it's competitors regardless of country of origin.


0to600to60 - 7/23/2010 8:17:34 AM
+1 Boost
how old r u?


edeus123edeus123 - 7/23/2010 2:22:46 AM
+3 Boost
Well to be honest with you I just simply love it; even though I perceive this particular advertising want help them that much. Nissan has gain a very good quality over the past years. So that being said, I give my standing ovation to them. Plus, I think it is just plain old fun.


rumnycrumnyc - 7/23/2010 3:04:21 AM
-1 Boost
lol....

no one cross shops between a TT and a nissan.


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