Next Gen Tundra In The Works - Sequoia Bites The Dust

The 2007-10 Toyota Tundra hasn’t been quite the sales success that Toyota envisioned, but that doesn’t mean the automaker is ready to give up on its sales-challenged half-ton hauler. The company is planning a thorough redesign of the truck, according to our sources.

The current Tundra was designed from the ground up to compete with full-size pickups from Chrysler, Ford and GM. On paper, the story was compelling. The Tundra featured a strong 5.7-liter V-8, could tow up to 10,800 pounds and was available in regular, extended-cab and crew-cab configurations.

Toyota was so confident in the strength of its new truck and the American truck market that it invested more than $1 billion to build a dedicated assembly plant in Texas with the capacity to build 200,000 Tundras a year in addition to a second Tundra factory in Indiana that could produce 100,000 annually.


 

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quizz - 7/27/2010 12:42:47 PM

+2 Boost

Unless Toyota comes up with a good heavy duty diesel engine, they are not going to ever be fully competitive with Ford/GM in the full sized truck business. Ford's Powerstroke diesel series is a beast and greatly loved by big truck consumers. GM similarly has a strong, but aging diesel enginge. Toyota has no clue about its truck buying segment. The people who buy their light trucks are a completely different crowd then the people who NEED a heavy duty truck.

bfghemicuda - 7/27/2010 2:15:23 PM

+2 Boost

You forgot Dodge and the Cummins I-6 which is the Best full sized truck diesel and it dosen't need urea till 2015. With the new six speed auto comming soon that will be rated at handeling 800 fpt, the cummins will be bumped up and be ahead again. Toyota has to understand there is a long legacy with US trucks that will take years to overcome. As a contractor the last truck I think of is a Toyota. You can't just make a bigger mini truck and expect to be competitive in the Big Boy truck market. BTW the new ford diesel sound good but still has to prove itself. The duramax is a POC.

PlanB - 7/27/2010 1:56:34 PM

+1 Boost

I never did understand why Toyota made the Sequoia and Landcruiser, two big SUVs, when all they had to do was just make the Landcruiser a little bit bigger.

carguy68 - 7/27/2010 2:06:47 PM

+1 Boost

toyota built a full size truck??

tattedtwice - 7/27/2010 9:58:22 PM

+3 Boost

Yea, you know that hideous, hulking piece of crap that rusts and will probably fall apart before the final payment is made? I only know it because I always laugh the one or two times a MONTH that I see one.

LexSucks - 7/27/2010 4:54:41 PM

-2 Boost

Toyota builds the best trucks in the world.

AtoB - 7/27/2010 5:15:51 PM

+2 Boost

Tundra, F150, Silverado/Sierra, RAM, there's not a bad truck in the group. Competition is good, of course they should keep making it!

upwards - 7/27/2010 11:42:34 PM

+3 Boost

Sorry the Tundra was never ever competitive it's motor had recalls the frames rusted in half and it dose not have a locking differential.

quizz - 7/28/2010 12:30:03 PM

+2 Boost

Tundra is for light duty consumers/tradesmen who spend most of their time commuting. High payload contractors who beat their truck on a daily basis and drive their trucks over rough terrain on job sites wouldn't touch a Tundra.