Is Toyota Powerless To Halt The Hyundai /Kia Advance In Europe?

Toyota is on the retreat in Europe as well as America, as its reputation for writing the book on quality was trashed by the recall debacle.

But the noise surrounding the global recall of 9.4 million Toyotas and upmarket Lexus vehicles has drowned out a deeper and wider malaise which started way before the unintended acceleration crisis hit last year, and which also involves most Japanese companies operating in Europe. Their market share has been declining for some time and the South Koreans are taking it.

Hyundai and its sister company Kia of Korea are using the old Japanese play book against the originators of the master plan. First, grab the public's attention with rugged and affordable vehicles.

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Agent009 - 7/27/2010 2:22:46 PM

+2 Boost

Mark my words in 10 years you will look back and see i was right.

I knew that Lexus would become number one in the US for the very same reasons. The German fans boys thought I was crazy back then, after all who could overthrow BMW and Merc?

Well history is about to repeat itself.

Agent009 - 7/27/2010 2:24:57 PM

+3 Boost

BTW.. the real competition isn't Toyota anymore, it is VW. Keep that in the back of your mind to chew on. Hyundai known has already figured this out and understands not only who is the key player is now, but who it will be in 10 years.

OBSERVER1984 - 7/27/2010 4:13:38 PM

+3 Boost

Agent009,
it's true. VW is the strongest brand in Europe, followed by Ford Europe, PSA (Peugeot-Citroen), FIAT and after all this brands comes japanese and korean brands. So Toyota-Hyundai may be a duel in USA, but not in Europe.

4wheelsfan - 7/27/2010 1:16:40 PM

+5 Boost

Could be... Toyota lost many customers due to its recalls!

WorldofLuxury - 7/27/2010 1:21:41 PM

+2 Boost

I... doubt it. The European market is already as unpredictable as it is.

OBSERVER1984 - 7/27/2010 2:00:00 PM

+2 Boost

Great Britain:
1. Ascari
2. Aston Martin
3. Bentley
4. Caterhman
5. Jaguar
6. Land Rover
7. Lotus
8. McLaren
9. MG
10. Mini
11. Morgan
12. Noble
13. Rolls-Royce
14. TVR

FRANCE:
15. Bugatti
16. Citroen
17. Peugeot
18. Renault

GERMANY:
19. Audi
20. BMW
21. Ford - Europe
22. Maybach
23. Mercedes-Benz
24. Opel/Vauxhall
25. Porsche
26. Smart
27. Volkswagen

ITALY:
28. Alfa Romeo
29. Ferrari
30. Fiat
31. Iveco
32. Lamborghini
33. Lancia
34. Maserati
35. Pagani

36. Spyker (Holland)
37. Saab (Sweden)
38. Volvo (Sweden)
39. Koenigsegg (Sweden)
40. SEAT (Spain)
41. Skoda (Cezch Republik)
42. VAZ/Lada (Russia)
43. UAZ (Russia)
44. GAZ (Ruassia)
45. ZIL (Russia)
46. Dacia (Romania)
and there are probably even more...

Why the hell Europe needs Toyota or Hyundai or whatever else brand more???????

pepito66 - 7/27/2010 2:08:22 PM

+1 Boost

Yes it is right and also true but you know sometimes people are unpredictable and sadist , let see times change and world too very interesting for real.

Joe_Limon - 7/27/2010 10:27:38 PM

-1 Boost

Since when was Toyota keeping pace with the market?

tattedtwice - 7/27/2010 9:55:20 PM

+1 Boost

Well, europeans arent as stupid as lemming american consumers that fall for toyota's self-created hype, so I see hyundai crushing them over there.

And in time, maybe if enough people here in the u.s. are injured or worse because of toyota's defects and lies, and they keep recalling all their underengineered crap, hyundai will match and/or overtake them.