Audi today reported strong July 2010 U.S. sales leading into a promising second-half of the year. Following its previous best first-half results of any year, Audi maintained its momentum as July 2010 sales of cars and SUVs increased 22% compared to July 2009. The July 2010 results indicate the German luxury automaker is on track to set a vehicle sales record by year-end.
For the month, Audi recorded 7,817 sales compared to 6,407 in July 2009. The July 2010 results were buoyed by the continued extraordinary public response by year-over-year sales increases in the Audi Q5 crossover, Audi A5 coupe and cabriolet models and the Audi A6 luxury sedan. In July 2010, Audi sold 1,930 Q5 vehicles, nearly 89% more than the 1,023 vehicles sold in July 2009. Demand for the A6 continued its positive arc with a 21.3% gain in July 2010 sales compared to July 2009.
Audi A3 sales jumped 26.6% from a year earlier. That gain was largely due to a strong consumer demand for the Audi A3 TDI®, which is the reigning 2010 Green Car of the Year. TDI clean diesel demand continued to outpace expectations as inventory remains low for the Audi A3 TDI model. Another positive product story for Audi came from sales of the Q7 line which increased 16.2% over last July.
"It is clear that Audi is continuing to gain momentum in the luxury vehicle market," said Audi of America President Johan de Nysschen. "Despite supply restrictions, we are confident that 2010 will leave Audi in the best position for yearly performance we have ever enjoyed in the U.S. market."
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