Battered And Bruised Toyota Sales DROP 7.2% - Lexus Sales Fall Flat With A 3.3% DECLINE For July

Toyota Division recorded sales of 150,629 vehicles, a decrease of 7.2 percent from the year-ago month, on a DSR basis. On a raw volume basis, Toyota Division sales were down 3.6 percent compared to last July. Lexus reported sales of 18,595 units in July, down 3.3 percent from July 2009, on a DSR basis. Volume-wise, Lexus Division sales were up 0.4 percent compared to the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 91,066 units, a decrease of 14.6 percent from last July when Toyota passenger car sales under the Cash for Clunkers program were at their peak. Toyota sales were led by Camry and Camry Hybrid which posted combined monthly sales of 35,058 units. Corolla recorded sales of 27,345 units. The Prius mid-size gas-electric hybrid reported sales of 14,102 units. The all-new Avalon sedan posted sales of 2,815 units, up 42.1 percent over the year-ago month.

Toyota Division light trucks posted sales of 59,563 units in July, up 6.8 percent over the same period last year. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 15,979 units. Highlander and Highlander Hybrid posted combined sales of 7,811 units for the month. The Tundra full-size pickup recorded sales of 9,201 units, up 40.3 percent over the same period last year. The Tacoma mid-size pickup posted sales of 9,674 units for the month. The Sienna minivan reported sales of 10,381, up 41.5 percent over the year-ago month.

Scion posted July sales of 4,653 units. The xB urban utility vehicle led the way with sales of 2,299 units. The tC sports coupe posted July sales of 1,294 units. The xD reported sales of 1,060 units for the month.

Lexus Division

Lexus reported passenger car sales of 8,972 units, down 12.8 percent from the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,093 units. The IS line-up reported combined sales of 3,100 units.

Lexus light trucks recorded sales of 9,623 units, up 7.6 percent from last July. Lexus Division sales were led by the RX 350 and RX 450h, which reported combined July sales of 8,162 units. With July sales of 1,175 units, GX luxury SUV posted a gain of 92.8 percent over the same period last year.

TMS Hybrids

TMS posted July sales of 17,504 hybrid vehicles. Toyota Division posted sales of 15,953 hybrids for the month. Lexus Division reported sales of 1,551 hybrids in July.

1BAD67C10 - 8/3/2010 2:27:55 PM

+2 Boost

LMAOO

chewy - 8/3/2010 3:23:14 PM

+8 Boost

Clunker was mostly during August and maybe just one week during July. Toyota did have the most clunker sales, but GM wasn't that far back. So next month will show strongly Toyota is doing vs. the competition.

Agent009 - 8/3/2010 4:36:19 PM

+3 Boost

Toyota did indeed clean up on cash for clunkers, so it would be tough to keep up against last year. Honda suffered similarly.

bfghemicuda - 8/3/2010 7:20:51 PM

-3 Boost

I'm suprised. My neighbor sells Toyotas and has been telling me that sales are very good. In fact so good he got a promotion.

WorldofLuxury - 8/3/2010 3:01:20 PM

-3 Boost

What a biased, misleading title...
The exaggeration is just ridiculous. Sales haven't been stellar, but the title seems to imply that Toyota and Lexus are completely out of business.

Agent009 - 8/3/2010 4:37:53 PM

+2 Boost

Lexus has no reason to be down other than a tarnished image. Toyota is still suffering an image problem and was against stellar sales last year.

There are indeed battered and bruised.

thetruth01 - 8/3/2010 6:34:32 PM

+2 Boost

ANyone who reads this site knows I have no love for 009 (abd especially his headlines), ut this seems fairly reasonable. They are battered and bruised, though as we have learned, much of the bruising has at the hands of LaHood and his cronies, supported by a voracious media. And, he also correctly suggests that some of this drop is due to a pretty spectacular (pre-media circus; C4C high) last year.

I disagree about Lexus though. Their issue can't be relegated to just image, but products. Only the RX (in its 2nd year?) remains stellar. The LS more than holds its own in its class, testament to just how good it was for its current generation. But the meat of the lineup should be IS ES and GS, and they are just a drag right now. I understand the GS is to be first up. Lexus will need a homerun to cmpete with the spectacular E and 5. Then gods help them with the next gen ES ind IS.

thetruth01 - 8/3/2010 6:35:14 PM

0 Boost

OMG I forgot to spellcheck/edit. My bad.

WorldofLuxury - 8/3/2010 6:59:31 PM

0 Boost

Nah Errors in comments are common, and I agree with you very much, thetruth01.

speed123 - 8/3/2010 3:11:47 PM

+3 Boost

Not really surprised at the figures!

1BAD67C10 - 8/3/2010 3:44:37 PM

0 Boost

http://rlv.zcache.com/toyota_racing_no_brakes_no_problem_bumper_sticker-p128477118127945355tmn6_210.jpg

g2ok - 8/3/2010 4:29:48 PM

+4 Boost

Numbers are one thing that can be manipulated by media, but TMS brand image has taken a beating badly, which will account for some drop in sales percentage. TMS fundamentals are still very strong from an institutional standpoint. They will be back.

Agent009 - 8/3/2010 4:38:35 PM

+2 Boost

Agreed, the public has a short memory

als723 - 8/3/2010 8:07:38 PM

+2 Boost

It's not that surprising... they had a stop sale on the HS for most of the month. Figure another 1,000-1,200 cars right there...

Joe_Limon - 8/3/2010 8:20:21 PM

+3 Boost

really? but they only sold about 600 HS250's last month. I figure that's only a few hundred cars. Not enough to make much of a dent anyway.

agent507 - 8/4/2010 4:28:49 AM

0 Boost

Make YTD 2010 YTD 2009 Difference to Lexus Ranking

Audi 56,257 44,252 69,760 4
BMW 119,696 109,944 6,321 3
Lexus 126,017 108,577 0 1
Mercedes 121,041 101,316 4,976 2

My 2 cents: Tight ranking at the top between BMW, Mercedes and Lexus, with Audi not selling even half of one of them.

-> Enough said.

rubenkincaid - 8/4/2010 5:30:43 PM

0 Boost

Toyota posted a 2.2 Billion dollar profit in the second quarter. Battered and bruised?

http://www.nytimes.com/2010/08/05/business/global/05toyota.html?_r=1&hpw