Player Or Poser - What Luxury Brands Are The Best At Selling To The Wealthy?

Player Or Poser - What Luxury Brands Are The Best At Selling To The Wealthy?
For any brand, automotive or non-automotive, greater diversity across its product portfolio reduces risk since dependence on any one product is limited. Given the generally high quality of today's new vehicles, there is not as much risk as there used to be of one product being virtually crippled by a major quality problem, recall or bad publicity. 

The seven leading premium marques have varying degrees of product diversification (see table below). Mercedes-Benz appears to have the most diverse set of vehicles, as no Mercedes-Benz model accounts for more than 29% of the brand's total U.S. retail new vehicle registrations (May 2010 CYTD). And each of four Mercedes-Benz models has more than 10% of the make's registrations, something only one other brand (Acura) can claim. 



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TrueAutoSpyTrueAutoSpy - 8/9/2010 3:25:02 PM
+12 Boost
Those who actually have money know that true value matters far more than what name adorns one's trunk lid.


TrueAutoSpyTrueAutoSpy - 8/9/2010 3:32:11 PM
+9 Boost
Remember:

To be 'wealthy' is to have mastered the art of both making and keeping money.

To be 'rich' is merely to have money... which is often fleeting.


Larrybel2000Larrybel2000 - 8/9/2010 3:41:19 PM
-9 Boost
Having a Mercedes Bens in your drive way has a certain ring to it that the others strive for. Personally I would love an S-class but would probably talk myself into an E-class. Next Audi, BMW, Acura, Lexus, Infinity, Cadillac.

Larry B.
Key West.


Larrybel2000Larrybel2000 - 8/9/2010 3:44:23 PM
-9 Boost
Throw Buick in there between my last 4 somewhere. I would look at the Buick's for sure.

Larry B.
Key West.


ecbmrrecbmrr - 8/10/2010 12:35:35 AM
-3 Boost
Remember ppl,

2010 Lexus ES350 MSRP $35,000
Option List
1. Brake System $5,000
.
.
.
Caution: If you do not choose Option #1 then, you might possibly face "unfavorable" moment at the speed above 150km.

Sincerely,
Toyota Lexus Crew Team in Nippon


A3DriverA3Driver - 8/9/2010 6:22:34 PM
+4 Boost
It's spelled "poseur", not "poser".


mmeeccmmeecc - 8/10/2010 3:45:51 PM
-1 Boost
It IS "poser". Don't waste our time!


Agent63Agent63 - 8/11/2010 6:02:29 AM
+2 Boost
Poser? you know how to spell this word because........?


mmeeccmmeecc - 8/16/2010 8:55:06 PM
+1 Boost
Ummmm... Webster's Dictionary?

http://www.merriam-webster.com/dictionary/poser


quizzquizz - 8/9/2010 6:47:31 PM
-3 Boost
Mercedes Benz is the perfect mass appeal luxury brand. It's not "special" or "exotic" but everybody knows you've made it when you drive an S Class to valet; it has a mass impact that is above Lexus, BMW or Audi. The last 3 are clearly expensive, but lacks the cache among the hoi polloi.


Agent63Agent63 - 8/11/2010 5:58:52 AM
+1 Boost
I think it's special and in terms of high end Mercs it can be exotic and are sold in exotic show rooms along with Aston's, Bentley's and Ferrari's, take a trip to Vancouver, Canada I will show you.


LexSucksLexSucks - 8/9/2010 7:32:19 PM
+2 Boost
Acura shouldn't even be on that list.


nguyenvuminhnguyenvuminh - 8/9/2010 9:19:37 PM
+3 Boost
Enforcement - that was a cheap shot, but very funny and made me laugh.
As to the negative votes for the favourable MB sentiments expressed above, I guess we know the BMW and Lexus fans are out in force today.


MorePowerMorePower - 8/9/2010 10:19:45 PM
+5 Boost
This article does not really tell you any usable information. It only tells you the sales distribution per the brands that it considers luxury. It does not tell you the matrix it used to calculate the results or the methodology used to obtain the figures.

Just because 33% of a brand's vehicles are "x" doesn't tell you how many cars that brand sold or to what demographic. All the brands listed sell or lease to a wide demographic of buyers. This is one of the reasons why these brands still exist.


uaw_laxuaw_lax - 8/9/2010 11:21:14 PM
0 Boost
Yea great lease deals to those that don't really have the money to out right buy the car.


kablaamkablaam - 8/10/2010 12:01:19 AM
+6 Boost
Leasing has it's place and many of the richest individuals in America drive leased vehicles, albeit, leased through their companies. There is an old adage that holds true:

Buy what appreciates, rent what depreciates. Last time I checked, a modern car does not appreciate in value.


ecbmrrecbmrr - 8/10/2010 12:29:05 AM
-5 Boost
1. Mercedes-Benz (S-class_
2. BMW (3,5-serise)
3. Jaguar
--------------------------------------
4. Audi
5. Cadillac
6. Lexus (regional), not worth to pay above $40,000
7. Infiniti (regional)
--------------------------------------
8. Acura, uglier, more expensive version of Honda


thetruth01thetruth01 - 8/10/2010 1:05:09 PM
+5 Boost
Interesting list. Kinda figured Infiniti was that dependent on the G. But the second most egregious offender is BMW. For all the hype over the 5 and 7, it's still all about the 3.
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