BMW risen back to the top of the premium SUV segment with the new X1

Bmw made quite a buzz with the launch of the X1 compact crossover and has risen back to the top. The car was designed in order to attract cost-conscious young buyers and since its introduction in late-October 2009, the Bavarian manufacturer sold more than 64,049 X1s.

It appears that the key in achieving these sales is the price: the X1 is at least 9,000 euros less expensive than the other premium SUVs in the segment.
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0to60 - 8/13/2010 9:19:15 AM

0 Boost

nope

uaw_lax - 8/13/2010 9:56:25 AM

+1 Boost

Maybe in Europe lol!

2ndbimmer - 8/14/2010 2:01:23 PM

+1 Boost

Yeah, in Europe and when it comes to the states, it will sell even better.

vman1013 - 8/15/2010 12:50:36 PM

+1 Boost

looks good! as long as gas stays around $3 a gallon and unemployment hovers around 10% then it should sell well..