Just how long will it take Toyota to recover? Ask Audi.

Just how long will it take Toyota to recover? Ask Audi.
If any company can relate to Toyota's current recall woes, it's Audi. The German automaker was hit with similar allegations of unintended acceleration during the 1980s, when supposed faulty gas pedals on its popular 5000 series sedan were linked to six deaths and 700 crashes. Though the problem was eventually determined to be a case of driver error—people were hitting the gas instead of the brake—Audi had to issue a major recall. A 1986 60 Minutes investigation plunged the knife in. The investigation was later debunked when it was discovered that an expert had rigged a car to accelerate irregularly. But the damage was done. Audi sales dropped 80 percent over the next five years. It wasn't until 2000 that it regained its peak from 1985.
Read Article

knowitall1985knowitall1985 - 8/17/2010 5:56:29 PM
+5 Boost
It has been over 22yrs and they still haven't recovered. Toyota will recover within a couple of years.


enthusiastx11enthusiastx11 - 8/17/2010 7:10:28 PM
+3 Boost
you're right, toyota will recover much quicker. people have gotten much dumber. your average american can't name their senator, find iowa on a map or remember what happened last year.


1uberaudiR81uberaudiR8 - 8/17/2010 7:20:47 PM
-3 Boost
It has been 22 years since the idiot rigged the car, probably paid off by BMW or MB. And contrary to unpopular belief Audi has recovered and will be the premier luxury brand by 2012. Toyota owners are more worried about price than quality and safety which means that they will recover sooner because of the rebates and 0% interest. Also, Toyota's are made for the masses and are in a totally different market segment than Audi. Just to imply that they are not shows that you just don't know a thing about cars. Also, good point Willis.


tangotango - 8/17/2010 6:22:25 PM
+13 Boost
The two situations are different. At the time when Audi faced its allegations it was not a market leader. In fact it was a quirky German automaker still trying to make its name and prove it was a decent equivalent to BMW or Mercedes. Toyota on the other hand is the largest automobile manufacturer in the world. It took Audi 15 years to recover, and it has recovered, contrary to the above statement. There is now no question that Audi is a force to be reconned with and is a viable alternative to its other German makes. The situation with Toyota is being overplayed. People in the real world are still buying Toyota products primarily because they believe that since there was so much noise being made, the cars that are now being offered would have already benefitted from the recalla and thus there is no problem. My wife bought a 2010 Corolla and I am not worried one bit. After all, she can drive and she has waaaaaay more than the two brain cells that are required to know the difference between a brake and a gas pedal. Toyota has not fallen from grace. Not even close. At the end of this year Camry will still have outsold every other mid/large 4 door sedan in the United States, Prius will have outsold all other hybrid cars, and RX will have outsold all other mid-sized luxury crossovers. The media can spin as much as they want, but they will be the only ones being dizzy from the effects. I don't even like Toyota products...but the facts are the facts.


WorldofLuxuryWorldofLuxury - 8/17/2010 8:07:14 PM
+9 Boost
Thank you!


racerf109racerf109 - 8/17/2010 6:36:03 PM
+8 Boost
Looks like the companies 009 loves, and hates are not so different after all.


WillisWillis - 8/17/2010 7:03:20 PM
-1 Boost
I find it more shocking that some people confuse the gas pedal with the brake pedal. I've had my share of automatic cars and I've never confused these two important pedals.

And these dumb Toyota drivers are the people who participate in Consumer Report surveys, eh?


JUGNUJUGNU - 8/17/2010 7:17:19 PM
+6 Boost
Never in my life confused the peddles and i have been driving cars from the age of 14-15.

JUGNU


Larrybel2000Larrybel2000 - 8/17/2010 8:00:55 PM
+3 Boost
Thank you knowitall and thank you thank you tango.

Larry B.
Key Wet.


izfuneyizfuney - 8/17/2010 8:24:34 PM
+1 Boost
A lot of the noise has been generated to rescue GM and the domestics. The recent slew of "awards" (that are mostly for brands whose sales are minuscule aka "mercury" "buick") and feel good news and the masking of any real issues ( no major coverage of the recalls by the domestics ) . As GM gets to an IPO is about "selling made in America" even though the business fundamentals remain weak . ( GM still puts way too much money in rebates, Opel is a sink hole, fleet sales troubling, next gen tech MIA etc.) . Ford is painted as an Hero (even though its very highly leveraged in its financial fundamentals) .

All this is good if it results in a come back for the domestics . At 12 million a year sales there is still way to much capacity in NA and it will require further consolidation .

Till then enjoy the deals you can get !!!



truckmantruckman - 8/18/2010 6:10:29 AM
+2 Boost
They are equally unreliable, but at least the Audi has great styling and performs, all the Toyota can say that is that they used to be reliable, but never very interesting and never performed that great, I'll take the Audi any day.


StevezStevez - 8/18/2010 7:00:57 AM
+2 Boost
I think Toyota HAS started recovering. I also think that Toyota will not think 22 years to recover, Toyota has a reputation, loyal customers, and if you haven't noticed, most asians are geared towards Hondas and Toyotas. Toyota's next plans are there sport cars are gonna come back. I am awaiting how this will happen. If Toyota can make them sporty and stylish, with quality and fit and finish at top notch and price them right. Then they'd get a big hit. Only time will tell...

Stevez


speed123speed123 - 8/18/2010 12:53:41 PM
+1 Boost
I don't think it will take them 22 years, but I would guess at least 10. However, by then Nissan and Honda will be far ahead of them.


knowitall1985knowitall1985 - 8/18/2010 5:25:24 PM
+1 Boost
R8 I don't know anything about cars you say. Well I was with Audi in 1985 86 87 88 89. I have been selling Luxury cars since then. I lived through the 60 min bullshit. My income got killed, but I stayed with Audi because I loved the Product. They are still haven't recovered in the U.S.


Copyright 2026 AutoSpies.com, LLC