Hyundai’s Chris Perry will be Chevrolet’s new marketing boss

Chris Perry has been appointed by General Motors Co. as the new Chevrolet marketing boss, replacing Jim Campbell. In a span of only 13 months, GM has changed the Chevrolet marketing chief four times.

This new assignment reunites Perry, formerly Hyundai Motor America’s vice president of marketing, with Joel Ewanick, currently GM’s top US marketing executive who had the same post at Hyundai.
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Larrybel2000 - 8/20/2010 2:26:09 PM

+2 Boost

Good. I'm sure they will have some great ideas, Hyundai has come a long way. I'm looking forward to seeing what happens.

Larry B.
Key West.

91z4me - 8/20/2010 7:49:39 PM

+1 Boost

I agree. Hyundai went and hired a great guy to do designs and then marketed quite well. GM was smart to look outside their bull pen for new blood.