20,000 customers signed up for the Lexus Advisory Board

“A great way of listening to customers” is how Lexus describes its Lexus Advisory Board, a program launched in spring to survey Lexus owners about the brand and its products.

So far, about 20,000 customers have signed up. Lexus’ research tool can be found at lexusadvisoryboard.com. One questionnaire wanted to find out how owners interacted with social media while another questionnaire asked about their relationships with technology. Deborah Senior, Lexus corporate manager of marketing strategy and communications, said that the company’s product plans will be
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Larrybel2000 - 8/20/2010 4:56:16 PM

-4 Boost

They should just come to Autospies. We have the answers if they're willing to listen. They can even give us prizes.

Larry B.
Key West.

WarMachineMK - 8/20/2010 11:12:42 PM

+7 Boost

God, please no. The preferences of car enthusiasts represent no more than a tiny fraction of the market.

1uberaudiR8 - 8/20/2010 9:36:17 PM

+1 Boost

Don't you mean 20,000 women have signed up.

WarMachineMK - 8/20/2010 11:17:13 PM

+2 Boost

This is a great way to survey customer needs/wants instead of random visitors to their websites with popups asking them to fill out a survey. I don't think Lexus does this, but it seems to me it's either via this means or e-mail surveys that companies increasingly collect info. Not cool.


The least they can do is accommodate the lesser complaints such as aesthetics, user friendliness of dashboard controls, and seat comfort. They can deal with the bigger issues such as engine noise and ride quality in their long-term projects.

uaw_lax - 8/21/2010 10:22:45 AM

+4 Boost

Clever, but those that have signed up should have proof of owning a Lexus in the past 5 years for their input to be worth anything.

1BadMan - 8/22/2010 7:46:11 PM

+3 Boost

There really are 20,000 people that think "Lexus" actually has an advisory board? P.T. Barnum was so right!

uaw_lax - 8/23/2010 11:56:39 AM

0 Boost

dont be so harsh.... but funny!

knowitall1985 - 8/23/2010 11:43:36 AM

+2 Boost

A great idea.