DRIVEN: The Truth About The 2011 Nissan Juke?

DRIVEN: The Truth About The 2011 Nissan Juke?
Wow, talk about a scathing opening. When you read something like this you know it cannot bode well for the topic of discussion:

"The assumption seems to be that engineers develop great cars which are then cheapened, blandified and otherwise screwed up by everyone else...Rarely has it been more true than with the Nissan Juke..."

That's what we like to call "keeping it real." Trust me, it also gets better.

Want more? We suggest you click "Read article" and take an in-depth look at The Truth About Cars' 2011 Nissan Juke review. These guys are not holding back.

Nice to see that for a change, in the automotive industry....


Because car enthusiasts tend to be more interested in cars themselves than the industry that creates them, critics and commentators tend to praise engineers while vilifying accountants, marketers and the countless other professions required to bring a new car to production. The assumption seems to be that engineers develop great cars which are then cheapened, blandified and otherwise screwed up by everyone else. Obviously this is an oversimplified perspective, but in certain cases it’s downright undeniable. Rarely has it been more true than with the Nissan Juke.

Now I know what you’re thinking: the villain of project Juke was the legally-blind eldritch abomination who styled it. Having read initial reactions to the Juke’s styling (and yes, even fanned the flames a bit), it’s clear that the “design issue” dominates perceptions of Nissan’s B-Segment “crossunder” (or, to use Nissan-approved language, “SportCross”). The good news is that, as is becoming increasingly common for new cars, the design works far better in three dimensions than two....


[Source: The Truth About Cars]








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WhelanWhelan - 8/26/2010 10:12:53 AM
+1 Boost
[img]http://i212.photobucket.com/albums/cc207/felicia0923/FAVES/funnysmilespongebobcopy.jpg[/img]

Really looks like this to me.


racinghartracinghart - 8/26/2010 11:27:23 AM
+2 Boost
reads like the author has a major chip on their shoulder. I see what they're saying, but they've missed what Nissan's marketing and design teams have achieved and why they actually have been succussful with the Juke. Yes, there is lots of marketing slang that is perhaps unnecessary, but it is the right target to match and indeed shape the current market place, and had they followed what is presented as the engineer's opportunity, the project would likely have failed to be profitable and lost the volume potential. Nissan is running a business, and whilst it may love the notion of a no holds barred engineering solution (which is what the Veyron was/is) it accepts that it must ultimately make a profit, and hence a target customer must be defined, and the product shaped to maximise return. This inevitably involves the unenviable task of managing compromises. I say with the Juke, job well done.

Note that I pass no comment on styling. ;o)


LexSucksLexSucks - 8/26/2010 11:48:47 AM
+1 Boost
Nissan Joke.


veyron1001veyron1001 - 8/26/2010 3:43:04 PM
+4 Boost
Looks like a good base for amateur rally.


Chaordic1Chaordic1 - 8/26/2010 7:49:09 PM
+3 Boost
If you really love your Pontiac Aztek, but think its a little old, and you might also like something just a bit smaller...

Nissan has your vehicle.


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