Americans are unclear about what Nissan has to offer, so ads will shift

Nissan is rolling out a new national ad campaign in the US that will focus the attention on Nissan as a brand instead of on individual models.
Nissan’s sales are increasing and its market share is widening, making business largely profitable. And when it comes to year-over-year sales growth, Nissan outpaces rivals Toyota, Honda and Hyundai. However, Nissan aims to be perceived as a source of industry innovation;
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