Aston Martin will rely on low-key marketing for the Rapide sedan

Aston Martin’s marketing strategy for the Rapide sedan includes attending intimate consumer gatherings, such as dealer ride-and-drives and sponsored racetrack events, according to CEO Ulrich Bez.

Aston Martin is relying on the Rapide, its first sedan in almost 20 years, to raise consideration for the brand among luxury buyers. However, Aston Martin has a tight marketing budget that is limiting its ability to compete against those with bigger marketing budgets.
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Larrybel2000 - 8/28/2010 12:21:20 PM

+2 Boost

Aston Martin, Maserati, and Jaguar, are all so similar to me. They are more cars of status than real competitors against the big boys like Porsche.

LACMAN - 8/30/2010 8:31:31 AM

+1 Boost

Funny how this is referred to as the Rapide "sedan" when it looks more coupe-like than every single one of the so-called "four door coupes" on the market.

bmwdrvr - 8/30/2010 9:26:54 AM

+1 Boost

lol and for that matter is the only REAL 4 door coupe as it is literally a DB9 with 4 doors lol yet the other restyled sedans call themselves coupes.