Nissan Says Next Titan Will Not Share Quality Issues Of Current Generation

Nissan North America Inc. promises to right the wrongs of its first-generation Titan fullsize pickup truck to ensure the second-generation model is a success.

“We’re going to do things the right way – the right way of marketing, the right way of product quality – to make sure we don’t have any of the hiccups of the first generation,” Larry Dominique, NNA’s chief product planner tells Ward’s at a media event here.

Nissan’s first fullsize pickup launched in ’04. The auto maker hoped to sell 100,000 Titans annually, but never hit the mark, coming closest in 2005 with 86,945 deliveries.




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truckman - 9/2/2010 5:30:32 PM

+1 Boost

I would like to see Nissan make something to out perform the F150 Raptor, unfortunately i don't see this ever happening.

MorePower - 9/2/2010 7:09:38 PM

+3 Boost

Maybe not directly from the factory, but I'm sure the parts are available in the Nismo catalog to make a Raptor competitor. Besides, Nissan has been known to put out highly niche versions of their cars: Nismo 350 & 370 as well as Altima 3.5r.

I'm sure Nissan is building a prototype to test.

truckman - 9/3/2010 4:30:11 AM

+1 Boost

Morepower, Nissan will most likely never have any parts for there 1/2 ton truck to make it competitive with the Ford Raptot, All Nissan will offer is shocks and stickers, and that only goes so fart,lol And you are right about Nissan offering high performance parts for there cars, just like all of the other auto manufacturers, unfortunately never for trucks, I am not a sticker fan.

tango - 9/2/2010 7:09:59 PM

0 Boost

The thing that the Japanese manufacturers simply don't get is the pickup truck and what it means to America. The American manufacturers own that market primarily because they offer so many various models designed for work, and not for grocery-getting. No HD? No duallie? No diesel? Then you aren't playing with a full deck...

0to60 - 9/2/2010 10:47:41 PM

+2 Boost

They are work trucks. How would American companies look buying a bunch of foreign trucks? I wouldnt give them that much credit.

r_driver04 - 9/3/2010 4:48:23 PM

0 Boost

Man, people buy 4X4 Diesel HDs, with 5th wheel plates, just to pickup groceries! The working man buys a work truck with the essentials, not a King Ranch dually.

Let me know the next time you see a loaded, customized "work truck" doin some actual work.

thstone - 9/2/2010 9:22:07 PM

+1 Boost

Sounds like Nissan has convinced themselves that the F-150 is out of reach and that they will be content being middle of the pack.

montyz81 - 9/3/2010 9:15:15 AM

+2 Boost

I think nissan have to take baby steps. Play in the middle of the road and do it well. Build on that and you can be the number 1 player. The biggest issue to overcome is the perception that the F150/GMC/RAM are better trucks because they are American. That will not be an easy task. The good thing for Nissan is that they are most likly going to play in the HD space. I suspect that a version of the Titan with whatever diesel offered in the NV200 or NV2000 will be a reality. I don't see a Duallie version offered unless done aftermarket.

truckman - 9/3/2010 1:24:46 PM

+1 Boost

It sounds like they are content being no 3, I wish that they would push the limit, they have huge potential, best power to weight ratio, best break over, but just not no 1 at anything else, I would like to see Nissan do an off road package with 20in of wheel travel, It'll never happen.

r_driver04 - 9/3/2010 4:44:42 PM

+1 Boost

There's a no-brainer! Talk about a marketing genius.