Report: BMW expanding model ranges to boost annual sales

As part of BMW’s strategy to fend off Volkswagen AG and Daimler AG, it will expand its BMW and Mini model ranges. BMW, the world's largest maker of luxury vehicles, also aims to boost annual sales 55% in the next decade.

CEO Norbert Reithofer said that to reinforce long-term growth, the company may require a new factory and expansion of existing facilities. From 1.29 million last year, BMW has set a target to sell over 2 million vehicles by 2020. At BMW’s Munich headquarters, Reithofer said that the “big push” in new models to enter new segments comes after 2012. Reithofer said that in planning for 2020, it will have to consider additional capacity.
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enthusiastx11 - 9/8/2010 7:23:58 PM

+5 Boost

actually, they have no choice but to expand into lots of smaller cars. the new fleetwide fuel economy standards are forcing this on all luxury-only makers. lexus, for example, doesn't have to worry about this because the millions of corollas they sell offset crappy lexus fuel economy.

mpls - 9/8/2010 4:49:07 PM

0 Boost

BMW got into quality mass production when it bought Rover from BAE and Honda.

knowitall1985 - 9/8/2010 5:26:25 PM

-1 Boost

They want to beat Lexus so bad they may try a 10k car.

0to60 - 9/8/2010 10:06:03 PM

0 Boost

lol

thstone - 9/8/2010 7:23:50 PM

+1 Boost

The X6M FWD GT cabrio hybrid can't be far behind...

BMWAG - 9/8/2010 9:00:01 PM

+4 Boost

All the German brands are trying to expand their lineup, they all sell within a few hundred thousand of each other. BMW is just doing the best job.

nguyenvuminh - 9/8/2010 9:57:14 PM

0 Boost

good one thstone :-)