Fiat Officially Re-Enters The U.S. Market Next Spring With The 500 Sport

The Fiat brand is synonymous with modern, simple "Italian" design, and its models offer unique world-class technological solutions. The brand is known for the development of environmentally-friendly cars, and its wide product range in Europe includes agile city cars, compact and midsize vehicles, station wagons, and has been the source of many success stories such as the Fiat 500 (Cinquecento). For the last three years, Fiat was the lowest CO2 producer among Europe's best-selling automotive brands, and the Fiat 1.4-liter MultiAir(TM) turbo engine was named "Best New Engine of the Year" in 2010.

The reintroduction of the Fiat brand in North America will be led by the modern generation of the Fiat 500, which will be available at the end of 2010 and followed by the Fiat 500C (cabrio) in 2011.

"The modern version of the Fiat 500 is the symbol of true Italian design and is a perfect expression of what the world expects of Italian cars," said Laura Soave, Head of Fiat Brand North America. "The unique character of the Cinquecento, along with class-leading safety, fuel economy, quality and a focus to offer a unique experience to our customers, will help us to reestablish the Fiat brand in the North American market."

The North American version of the Fiat 500 will be equipped with Fiat's 1.4-liter, in-line four-cylinder Fully Integrated Robotized Engine (FIRE) featuring the MultiAir system. MultiAir is a sophisticated technology that delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to similar engines. The Fiat 500 also will feature advanced technology intelligently adapted for the North American market.




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DWolff - 9/14/2010 4:39:25 PM

+1 Boost

so this means that Fiats will be sold at current Chrysler dealerships until they have a reasonable model lineup to possibly break off and be exclusive or with only 1 current Chrysler brand?

veyron1001 - 9/14/2010 6:16:30 PM

0 Boost

More like send Chrysler to the furnace and have Fiat/Ram.

WorldofLuxury - 9/14/2010 6:44:28 PM

-1 Boost

Poor quality is gonna hurt them. These cars haven't improved much in reliability from what I've read, and all the modern day gadgets won't help.

If only I knew what are the things that actually goes wrong in these vehicles and if being careful with the vehicles would help.

WorldofLuxury - 9/14/2010 8:31:15 PM

+1 Boost

lol improvement doesn't mean that it's good. But your reasoning sounds reasonable. Let's just wait until their 3-year dependability survey from JD Power comes out in the future.

Btw, being a Lexus fan, I hate Consumer Reports to death, but frankly, the average person is still better off with reading Consumer Reports than anything else.

irishmike - 9/14/2010 7:42:08 PM

+2 Boost

I'm hopin' they're reliable, because I'll buy one if it's sold in my area. It's supposed to be less expensive than the Mini.

0to60 - 9/14/2010 11:25:29 PM

+2 Boost

looks comparable to a beetle.

thstone - 9/15/2010 3:59:43 PM

+1 Boost

As long as gas is cheap, cars of this size will be a hard sell. As soon as it goes up (>$4/gal), they will be the cat's meow.

jeanpouch - 9/16/2010 5:20:53 AM

+1 Boost

Just a few words about reliabilty of non-german european cars. In 2009, the top cars makers group were VW-Audi (21%), Peugeot-Citroen (13%), Ford (10,4%,)Opel and Renault (9% each), FIAT (8,6%). Premium group are Mercedes (5%) and BMW-Mini (4,9%). That mean that except german cars (VW-Audi,Mercedes and BMW) American consumers have no idea about the italian, french or spanish productions. In european surveys the DACIA cars (low-cost brand of Renault) are top ranking in reliability because of very simple and strong construction. I notice that american feeling about italian and french cars is based on bad experiences who occured more than 20 years ago when Fiat and Renault tried to hit the american market. Now, Fiat and Renault are leaders and well known small cars makers. I guess that the enter of the FIAT 500 in the US is a very good news. So far, Peugeot had, and still have, a good reputation on reliability. So don't be afraid about italian cars wich are made for cities and suburban use.