2011 Hyundai Equus Review: Just Another Pacific Rim Knockoff Of The Germans?

The Equus, a premium sedan whose price tag could run about $60,000, poses a challenge to the popular conception of Hyundai as a poor man's Honda. It's an extremely well-rendered knockoff of its competition.

There's something wrong about a pair of 7-year-olds lounging like sultans in the back of a $60,000 luxury vehicle, downing Go-Gurt from an armrest mini fridge, watching Godzilla  on a private screen enhanced with 17-speaker surround sound, and bicker-battling over a remote control that commands a rear-seat massage feature.




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B7FAN - 9/23/2010 12:15:43 PM

+1 Boost

Call it whatever knockoff you wanna call it. all i can say it worked for the genesis sedan and they are knockin those off the dealer lots like hotcakes...lolololololol....Hyundai has stepped their game up now everyone needs to do the same before they take over......KUDOS to Hyundai their doing a great job IMO

Joe_Limon - 9/23/2010 12:41:25 PM

0 Boost

I don't think the Genesis is selling too well in the luxury market... Hyundai is releasing both the coupe and sedan numbers as one bunch. Since the coupe is in no way a luxury car then they really only sell about a thousand genesis sedans a month...

91z4me - 9/23/2010 7:11:27 PM

+1 Boost

Patrick,

The Camry outsells the MB S-class, does that make the S-class not a luxury car?

PlanB - 9/23/2010 2:38:12 PM

+1 Boost

I'm not knocking Hyundai for building a car like this. But I am curious how this all plays out. They're only bringing 2000 of them here for all of next year so they won't have a problem moving them all.

Larrybel2000 - 9/23/2010 6:17:19 PM

+1 Boost

Good for Hyundai. They have come a long way.

M_Motorsport - 9/23/2010 9:55:32 PM

-2 Boost

They are possibly becoming the strongest brand in Asia and even a good rival to Lexus and VW BUT IMO never a rival to the upper German brands. I am lucky enough to have 2 Benzs (07 CLS63 & 10 S550) and nothing drives like a Benz IMO, that what comes from the worlds oldest car company (1886)

Joe_Limon - 9/23/2010 11:05:36 PM

+3 Boost

But Mercedes Benz wasn't a car company in 1886, it wasn't until 1926 that Daimler and Banz merged. Oldest brand however, I would agree with.

MercBasher - 9/25/2010 12:45:43 AM

+1 Boost

Haven't we learned how fast the Koreans adapt with each generation. Who would have thought that the Sonata would have been improved so much in its latest iteration. So the styling and features of this Equus are not class-leading, I wouldn't bet against the next version, or the generation after that.

How come Acura still won't offer a V8. Can't it outsource the V8 engine, stretch the current RL, give it a more impressive look and styling and come in under $60,000?

tango - 9/26/2010 2:29:12 AM

+1 Boost

It doesn't really matter if Hyundai makes money building the Equus or the Genesis (to a lesser extent). The Equuus is really a design/engineering study for them, pretty much the same way that the Veyron is a study for the entire VAG group. VW loses a million Euros on each on built, but it's a small price to pay for what they have learnt and what will eventually filter down to the Jetta (Elantra) and the rest.