Mitsubishi denies plans to withdraw from the US, wants to quadruple sales

Aside from stressing that Mitsubishi will remain in the US market, company president Osamu Masuko has raised its personal mid-range sales target to 200,000 units annually, a marked increase from the current level of 50,000.

Masuko admitted that its sales have dropped significantly since US sales peaked at 354,111 vehicles in 2002. Nevertheless, he predicts that sales will be reversed and will expand in the next two years.
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lewishamiltonpimp - 9/24/2010 6:47:16 AM

+1 Boost

With the exception of the Evo, what do they bring to the table? Galant? Eclipse? Both are crap and two bland SUVs that don't really stand out in any particular area.

Spectator - 9/24/2010 2:05:23 PM

0 Boost

Took the words right out of my mouth. They bring nothing to the table and unless they are going to decrease the price of the EVO and increase its prodcution rate all while adding at least 2 new class leading vehicles to their lineup...all this turns out to be is bluster and bravado from Masuko.

Every time I see Mitsubishi lately I keep thinking of Isuzu and the song by "Kansas". Because all Mitsu is about to become is "Dust in the wind".

bill355 - 9/24/2010 4:23:15 PM

+1 Boost

The Lancer, Lancer Evolution, Lancer Ralliart, Outlander and Outlander Sport are all very competitive vehicles. Add in the upcoming I-MiEV all electric car, the announced plug-in hybrid SUV and and new A-segment world car, and that is a pretty good reason to not write them off. Of course there will always be haters out there hoping it happens, don't count on it anytime soon.

tango - 9/25/2010 2:56:34 PM

+2 Boost

I spoke to a Mitsubishi dealer in Florida recently. I noticed that there wasn't a single Evo on the lot. I asked why. His response: They are too expensive for the target market and the insurance is prohibitively expensive. For what Mitsu is charging for their best model (the Evo, of course) a person could take the same amount of money and go get Chevrolet's best model (the Corvette of course). It's a different vehicle all-together, but that's what I would do. The Corvette burns less fuel, is a better performing vehicle, and is better looking. Sorry, but the Galant that I currently drive (8th Gen with wishbones and discs at all four corners, and a non-turbo 2.0L 4G63 engine and 4 cog slush box) is the last of that breed. I took her on some mountain roads yesterday and I tell you, as old as she is, she still hangs on to corners like she's on rails and dissipates speed like she dropped an anchor. I hope when I replace her I'll be able to find somethign equally as competent. I doubt Mitsubishi can provide that for me though.

yoyo123 - 9/25/2010 3:37:29 PM

+1 Boost

Mitsubishi - Hire some Nissan guys fast!!
While Honda and Toyota are not the sport brand to take from, Nissan is.

Nissan quickly launched many models in no time; 4 door sedan, coupe, great economical small car, many suv's, hybrids, sports cars, in a matter of 8 years. Not to mention the lease offers were also competitive to rivals.

While you do have potential Mitsubishi do yourself a favor and take a chapter from Nissan because the EVO is simply not enough!!