2011 Ford Fiesta buyers in the US are seeking high-end options, report says

Ford Motor Co.'s Fiesta is in a traditionally low-margin segment but profits are being boosted by consumers opting for the higher-end versions of the new small car.

Last Wednesday, company officials revealed details about early US sales. The basic Fiesta S sedan accounts for only 7% of Ford Fiesta's US sales since the subcompact debuted in showrooms last June. According to Sam De La Garza, brand manager for Fiesta, Ford had predicted that 15% of buyers would choose the basic Fiesta S sedan.
Read Article

Joe_Limon - 9/24/2010 1:31:17 PM

-1 Boost

understated but you know it's true?

WorldofLuxury - 9/24/2010 3:34:41 PM

0 Boost

I saw a hatchback Fiesta in the outskirts of LA today. It had this nice presence. Too bad it'll lose its glamor once Ford makes a fortune off these tall, round, little dudes. I wish I could be an auto critic who gets to test drive all the new prototype before the cars lose their "cool".

MercBasher - 9/25/2010 12:23:53 AM

+1 Boost

I love this vehicle but I want navigation - so have to go to Honda Fit for a fun city vehicle.