Porsche announces outstanding results in the business year 2009/10

Porsche announced today record sales in its fiscal year 2009/10 (July 31). According to preliminary figures released by the German manufacturer, the sales rose by 8.8 percent to 81,850 (previous year: 75,238) vehicles, achieving the highest turnover in company history with a growth of 17.9 percent to 7.79 billion euros.

Still, the 911 sales dropped in this fiscal year by 27.4 percent to 19,663 units. These were improved with the help of the new 911 Turbo and the 911 Turbo S sold in 4,055 units. Sales of the Boxster and Cayman together declined by 10.8 percent to 11,717 units.
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sdcarguy - 9/29/2010 4:23:01 PM

+1 Boost

Should have stuck to building cars instead of trading VW options.

quizz - 9/29/2010 5:34:33 PM

+1 Boost

In other words, Panamera saved their profits, and the new Cayenne will probably save their bacon next year. Porsche is smart to diversify their product lines because different types of cars are subject to different demands, depending on the global economy.

Steve - 9/29/2010 6:06:54 PM

+1 Boost

And just to add to what quizz said, product diversification results in appeal to a broader audience. In *my* mind, the Panamera is brilliant because it reminds us so strongly of the iconic 911, and yet, it is a capable 4-door for those who wish they could justify a 911, but really need a sedan.

Kudos, Porsche, for doing well during these challenging times.

investor27 - 9/29/2010 7:08:10 PM

+2 Boost

Porsche would have sold a lot more cars if they had made more Cayman and Cayman S models available.

mini22 - 9/30/2010 1:34:26 PM

+1 Boost

I doubt that seriously. Sports Cars are always going to be of limited appeal compared to sedans and suv's.Porsche was totally correct in diversifying into the Cayenne and Panamera.The Cayman is a fantastic car but only seats 2 and does not carry a lot of cargo(even with 2 trunks). More people today want the Porsche cache but with a lot of room. Nope Porsche has done the right thing here. As the next 911 comes out as well as the next Boxster Cayman look for sales of each to be less due to the higher premiums that Porsche will charge. I'm guessing a base 911 will command (before options)95 grand and will quickly escalate with options to 110 grand.The base Cayman will probably fetch close to 60 grand before options. The Cayman S will probably fetch close to 70 grand before options. Because of the new prices I would guess that volume on these models will decline accordingly,especially if the lower priced Bluesport platform(shared with Audi and VW) comes out.Help of course will come from the smaller SUV shared with the Audi Q5. I'm guessing that and the Blue Sport version will be the cheapest priced Porsche's you will be able to buy.Don't be surprised if Porsche soon brings up a BMW 3 series fighter as well. It's only a matter of time.