Even gas prices twice as much in the USA, Europeans less interested in hybrids
"Overall, the European market appears much less interested in hybrid technology versus what we see in the United States, especially when
considering the cost that it adds to a vehicle," says Bryan Krulikowski, Senior Director of Automotive and Transportation Research at Harris
Interactive. "European consumers already enjoy access to fuel-efficient diesel-powered vehicles and are looking beyond hybrid technology."
In fact, European respondents are significantly more likely to say they will purchase a fuel cell vehicle (28% say they are very/extremely likely) than a hybrid (20%). Italians show the greatest purchase consideration for this technology as almost half (48%) say they are very or extremely likely to next purchase a fuel cell vehicle.
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