2011 Volvo S60: Naughtiest Volvo Ever!!!

You know the sexist stereotype. A supposedly shy, near-sighted librarian, who when given the chance, lets down the hair, doffs the glasses, and becomes the out-of-character “naughty” librarian.

So by adding more performance, more athletic driving dynamics and less-boxy styling to its “Naughtiest Volvo Ever” new-for-2011 S60, Volvo wants to throw off its stereotypically staid image and help accelerate the brand’s struggling sales.


In a move that may make regular librarians and Volvo owners blush, the Swedish automaker is pitching its new S60 as a “sports sedan.” With phrases from the car’s brochure like, “the driver commands the S60’s 300 horsepower like a firing mechanism” or “it’s a salvo fired from zero to 100 kilometres per hour in 5.8 seconds” in a “trajectory aimed straight at the heart of driving enthusiasts,” you would almost think the copy was written by a member of the National Rifle Association of America, not a bunch of safety-conscious Swedes.

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Larrybel2000 - 10/4/2010 2:44:29 PM

+2 Boost

Buick quality at a Cadillac price.

Dustbuster - 10/4/2010 6:43:40 PM

+2 Boost

That's what Volvo promised last time they released the S60.

wins555 - 10/5/2010 2:42:20 AM

0 Boost

They're getting there. C30 looks cool.

Ab311 - 10/5/2010 3:56:16 PM

0 Boost

Larry - Considering that Buick has some of the best quality in the industry that would be a compliment to Volvo. If you look at the MSRP for the base CTS (the closest Cadillac in size) the S60 is a bit more...but has many more features.

Dustbuster - Considering the last time they released a new S60 was 10 years ago, I'm sure they can claim the new one as the naughtiest Volvo ever...maybe they should add "SO FAR" at the end.