Mercedes-Benz Financial Expands iPad Program Nationwide

Mercedes-Benz Financial announced Tuesday it will distribute iPads to all 355 dealerships in the United States, saying a summertime pilot program in 40 showrooms had proven “overwhelmingly positive.”

“We were surprised,” Andreas Hinrichs, vice president of marketing for Mercedes-Benz Financial, told Macworld. “The feedback was so positive we said, we need to push this out to all the dealers and take the financing process to a new level.”




2010 Paris Motor Show Photo Gallery

Saab Factory Photo Gallery

2011 Toyota Highlander Photo Gallery

2012 Range Rover Evoque Photo Gallery

BMW Paris Preview Photo Gallery

AutoSpies.com Photo Galleries

If you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com

Share on Facebook

Read Article

Threepoint141592 - 10/7/2010 12:30:24 PM

+2 Boost

This is the true use of the iPad. Not as a big iPod touch but a sales tool with contracts, photos and credit card billing all rolled into one device.

Agent009 - 10/7/2010 1:18:03 PM

+1 Boost

It keeps the customer seduced in the car they are buying longer. Probably a much higher closure rate due to the lack of cold feet in the sales office.

thstone - 10/7/2010 7:32:41 PM

+2 Boost

"The company's goal was to minimize chances that customers would get cold feet during the final moments of the vehicle-buying process. Officials did not say if that goal had been met..."

In other words, there was no change in the number of people who backed out of deals.

In other words, its gimmick, not a tool that improves sales.

thstone - 10/7/2010 7:35:49 PM

+1 Boost

The "positive feedback" was from the buyers who saw the deal through and who liked using the iPad. Understandable.

But those were the same buyers who were going to see the deal through anyway.

Net increase in sales = 0%

Winner: Apple who will sell more iPads to MB so they can sell the same number of cars that they would have sold without the iPad.