Lexus Throwing Wads Of Cash On The Hood In Effort To Salvage The Year

Lexus Throwing Wads Of Cash On The Hood In Effort To Salvage The Year
Looks like normally incentive-shy Lexus will heat up rebates soon to try to avert an embarrassing loss of its luxury sales crown this year to Mercedes-Benz -- from which it stole it more than a decade ago.

As Drive On reported earlier, Mercedes moved ahead by about 3,000 cars year-to-date when September results were tallied -- and BMW was only about 5,000 behind. Both rivals outsold Lexus in the month.

Now the Wall Street Journal, quoting dealer sources, report that Lexus revealed a plan at a dealer meeting this week for rebates up to $3,000 as well as subsidized financing on certain models.





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Joe_LimonJoe_Limon - 10/8/2010 4:15:59 PM
-6 Boost
How long of a lease is that after 2 years? and at what rate? lol


knowitall1985knowitall1985 - 10/8/2010 4:21:27 PM
+10 Boost
Mercedes always has double or more cash back than Lexus. You can't buy business forever........


LexSucksLexSucks - 10/8/2010 4:35:08 PM
-4 Boost
Americans finally wising up. It took 21 years for Americans to realize that all Lexus is, is a Glorified Toyota. Europeans figured that out from day 1. That’s why lexus can’t sell any cars in Europe. America is Lexus’ only market. While BMW, Audi and MB sells tons of cars in Europe. Why is that? Why is it that Lexus cant sell any cars in europe.

Lexus needs a complete overhaul or the downhill slope will continue. Hyundai has a more attractive lineup than both Toyota and Lexus.


dl767captaindl767captain - 10/8/2010 5:34:59 PM
+2 Boost
Lexus being a glorified Toyota is just like Mercedes being a glorified Chrysler because the SLK was based on the crossfire platform, or that BMW is just an expensive mini. That argument is getting really old. The reason Lexus doesn't sell well in Europe is because they don't have the smaller more economical engines and cars that Europe customers apparently want. This is why Lexus brought out the CT and the diesel IS and are planning on bringing the smaller engine ES that was made for china to Europe and plan on a smaller engine for the next GS. Lexus is doing what Mercedes and a lot of car companies do towards the end of the year to try and move some last minute cars for the year.

As for Hyundai taking over Lexus, I doubt thAt will happen soon. Hyundai is doing a good job at competing with the high end Toyota and Honda but the only cars they have that compete with Lexus is the genesis and equus. Until they come out with a rival to the RX IS and drop their insanely cheap cars from the lot they will not be the next Lexus right away.


LexSucksLexSucks - 10/8/2010 6:01:20 PM
-1 Boost
@dl767captain
The Lexus situation is completely different than BMW and MB. Toyota created Lexus from the ground. Lexus is 100% Toyota. BMW purchased MINI. Mini was a different company. So I’m not sure how someone can call a BMW a Mini and be serious (and also not look like a fool). Mercedes merged with Chrysler. Chrylser was also a company that already existed. They’ve since split ways, and just because the SLK (which is only one Mercedes model) used parts from the crossfire, doesn’t mean that all Mercedes are Chryslers. In fact that sounds stupid. Calling a Lexus a Toyota isn’t stupid. Lexus didn’t exist before Toyota created it. Mini and Chrysler existed long before BMW and MB got involved.

Hyundai may not be able to take out Toyota… umm I mean Lexus in the U.S, but in the rest of the world. I’d give the nod to Hyundai.




MorePowerMorePower - 10/8/2010 6:06:52 PM
-6 Boost
Americans know that several Lexus models are simply re-badged Toyotas: ES, IS, GX, LX, and RX. We knew this when the brand launched with the original ES.

The fact that Toyota is offering cash incentives and free maintenance just shows how much their recent troubles have hurt their reputation and sales. At the end of the day, it's a win for consumers.


WillisWillis - 10/8/2010 6:23:54 PM
-1 Boost
No SLK ever used Chrysler parts. The Chrysler Crossfire was based on the first generation SLK platform and used Mercedes transmissions, engines and other parts - not the other way around.

There is some truth to the claim that Lexus don't sell in Europe because they're "rebadged Toyota's". Another viewpoint is that Europeans expect a luxury brand to have history and heritage, motorsport traditions etc. The brand has to stand for something. In Europe Lexus doesn't stand for anything except a more expensive Toyota. Also, the resale value of Lexus products in Europe is poor, there's a lack of dealerships in important centers, they lack lower trims, some cars don't have automatic transmission options (IS220d) etc. etc. etc.


dl767captaindl767captain - 10/8/2010 7:34:09 PM
+5 Boost
@lexsucks: just because Lexus was created and owned by Toyota doesn't mean it's just a Toyota. Lexus Infiniti and Acura are in fact very different from their owners/creators. Sharing certain aspects helps keep costs down and isn't a bad idea. How does a GX LX RX IS ES LS look or feel like a Toyota? (I'll give you the ES). Lexus being owned by Toyota doesn't really mean anything when they are both handled very differently.




AmericaAmerica - 10/8/2010 7:39:05 PM
-4 Boost
Even the Lexus LS is just a Toyota Excelsior. They are all rebadges. Lexus is a marketing exercise engineered around the "Static Demonstration", that is to say, to present, show, and sell the cars primarily while parked. Other brands had the driving quality locked down so they very wisely put their resources into marketing to people who don't care about the drive. Even Lexus ads overwhelmingly show the vehicles in static positions with things happening around them, but rarely with the car moving. Genius.




dl767captaindl767captain - 10/8/2010 7:44:54 PM
+3 Boost
Oh ya just sitting there. Except for the many GS and IS commercials, especially the most recent ISF commercial where they're driving all over the place. But ya, commercials of them just sitting there


LexusKindaGuy12LexusKindaGuy12 - 10/8/2010 8:40:55 PM
+4 Boost
@MorePower: Ill give you the GX, LX, RX, but the IS is not a rebadge of any toyota model


Agent63Agent63 - 10/9/2010 1:26:48 AM
-1 Boost
Are you guys dumb? The Crossfire was based off the previous generation SLK. The 300 is based off the old e-class platform. Just because Chrysler is the more economic luxury brand it's automatically assumed the economy platforms are used for high end cars?

What if it's a Fiat platform that Ferrari is using? no one would ever complain. Fanboys being bandwagoners and get your facts straight at least.


1uberaudiR81uberaudiR8 - 10/11/2010 7:23:39 PM
0 Boost
Your exactly right!!!


LexSucksLexSucks - 10/8/2010 7:19:27 PM
+2 Boost
All the deboosting and no counterpoints? Some people are just plain pathetic. LOL!!


LexSucksLexSucks - 10/8/2010 7:20:18 PM
+1 Boost
Either that (what I said above) or the truth hurts.


dl767captaindl767captain - 10/8/2010 7:27:19 PM
+2 Boost
Or no one agrees with you


uaw_laxuaw_lax - 10/9/2010 12:31:28 AM
-3 Boost
deeboosting or boosting is stupid, if you want more "log ons" or hits take away deboost/boost and make users have to comment this will make users log in more frequently thus generating more hits because users will want to check on reply's more often.


LexSucksLexSucks - 10/9/2010 2:54:25 PM
-5 Boost
@dl767captain

"Or no one agrees with you"

- Then say something. Instead of being a weakling.


dl767captaindl767captain - 10/9/2010 3:22:22 PM
+7 Boost
I (along with a few others) have said plenty to defend our position without just making subjective claims about why we don't like a certain car manufacturer, I'm not sure what lexus did to make you so mad at them but it's just a car company.


LexSucksLexSucks - 10/10/2010 11:27:01 AM
-3 Boost
So you are basically saying that the Toyota/Lexus relationship is the same as the MB/Chrysler relationship, or the same as the BMW/Mini relationship? You couldn't be anymore wrong. This isn't about if you agree with me or not, its about facts.

The fact is Lexus and Toyota are one and cannot be separated. Unlike MB and Chrysler who did split afterwards. That's what happens when 2-separate companies merge, they can split and continue independently. Lexus cannot be split from Toyota. Toyota created The Lexus name to be able to sell premium Toyota's. Lexuses are just premium made Toyotas. That might sound harsh but its the truth.

BMW's were never larger Minis. Especially when MINI cars existed before BMW purchased them. Were BMWs Minis before BMW purchased MINI? And now because BMW purchased Mini, all-of-a-sudden all BMWs becomes a Mini? No they don't. But a Lexus is still a Toyota.

No one knows everything and you need to be able to admit when you are wrong. Which you are.

And I'm not mad at Lexus. I just see them for what they are (just like the Europeans do). There's a big difference between being critical and hating. Just because someone doesn't like Lexus doesn't mean that they hate them.


1uberaudiR81uberaudiR8 - 10/11/2010 7:24:52 PM
+1 Boost
I boosted you. Keep preaching the truth. It will set them free.


1uberaudiR81uberaudiR8 - 10/12/2010 9:52:30 AM
+2 Boost
I don't know how much more boosting I can help with. We need to go get some help from the German car forums.


david999david999 - 10/8/2010 10:01:30 PM
+8 Boost

What a shock, a car company using some incentives to try and sell more vehicles. I would still bet on Lexus to be the luxury car sales leader by December 31.


supercarguysupercarguy - 10/8/2010 11:38:33 PM
-13 Boost
I sell Lexus in Houston and just wanted to let you guys all know that as of right now there are no rebates and there is no talk of rebates either.


theoptimisticpessimisttheoptimisticpessimist - 10/9/2010 12:28:18 PM
+4 Boost
supercarguy

You're out of the loop and need to talk with you sales manager.


Lexus Manufacturer to Customer Manufacturer to Dealer
Rebates Financing Leasing
2011 Lexus ES 350 low apr
2010 Lexus ES 350 cash marketing support
2010 Lexus GS 350 cash marketing support
2010 Lexus GS 450h cash marketing support
2010 Lexus GS 460 cash marketing support
2010 Lexus GX 460 cash marketing support
2010 Lexus HS 250h cash marketing support
2011 Lexus IS 250 low apr
2010 Lexus IS 250 cash marketing support
2010 Lexus IS 250 C cash marketing support
2011 Lexus IS 350 low apr
2010 Lexus IS 350 cash marketing support
2010 Lexus IS 350 C cash marketing support
2010 Lexus IS F cash marketing support
2010 Lexus LS 460 cash marketing support
2010 Lexus LS 600h L cash marketing support
2010 Lexus LX 570 cash
2010 Lexus RX 350 cash marketing support
2010 Lexus RX 450h cash marketing support
2010 Lexus SC 430 cash

http://www.edmunds.com/incentives/RebateController?step=1&setzip=84121&tid=edmunds.n.incentivesindex.incentives.1.1.*



1uberaudiR81uberaudiR8 - 10/12/2010 9:55:14 AM
+1 Boost
I feel sorry for this salesperson. He's so out of out of the loop at his dealership. Probably bad management. OR he's selling all of his Lexus over MSRP.


xj13xj13 - 10/9/2010 6:57:03 AM
-5 Boost
Americans finally wising up. It took 21 years for Americans to realize that all Lexus is, is a Glorified Toyota. Europeans figured that out from day 1. That’s why lexus can’t sell any cars in Europe. America is Lexus’ only market. While BMW, Audi and MB sells tons of cars in Europe. Why is that? Why is it that Lexus cant sell any cars in europe.

Lexus needs a complete overhaul or the downhill slope will continue. Hyundai has a more attractive lineup than both Toyota and Lexus.


RectifierRectifier - 10/9/2010 7:55:42 AM
+6 Boost
Lexus model line in Europe is much more upscale than MB, BMW and Audi. For example the cheapest Lexus offered in Switzerland is IS200d with base price 47,600 Fr. The chepaest MB is A160 costs 29,700 Fr, BMW 116i is 27,900 Fr., Audi A1 1.2TFSI is 24,900.
Care to note the difference?
So, I would not be so conclusive about why Lexus dont sell as much in Europe as you are.


LexSucksLexSucks - 10/10/2010 11:31:12 AM
-4 Boost
@Rectifier

What about the Lexus models that can compete directly with the BMWs/Audis, and Mercedes? Why aren't you mentioning those vehicles.



LexSucksLexSucks - 10/10/2010 11:33:50 AM
-4 Boost
Uninformed opinions? Lexus not selling well in Europe isn't an opinion. Its a fact.


RectifierRectifier - 10/11/2010 8:00:09 AM
+5 Boost
@the Sucking guy:
Yes, Lexus is not selling well in Europe, this is a fact. Lexus is part of Toyota, this is a fact too. But Lexus not selling well in Europe because its a "glorified Toyota" is far from being a fact. It is an opinion. A lame one on the top of that. Europeans simply prefer domestic brands. Just like Toyota doesn't sell as much as VW, Opel, Fiat, Peugeout, Renault, etc.
Also you seem to imply that Toyota being owner of Lexus brand cannot possibly create vehicles that will compare or be better with the german brands. How lame is that? They actually do it all the time. And not only according to me. The only thing Lexus will never have is "the heritage". Well, most reasonable people do not care about heritage.
http://www.youtube.com/watch?v=3Y-Gdz6N-dU


RectifierRectifier - 10/11/2010 10:53:35 AM
0 Boost
And one more point: Toyota deserves only respect for creating a luxury brand from scratch instead of buying a badge with heritage like Bentley, Rolls Royce, Lamborghini, Bugatti, etc.


NannerPusNannerPus - 10/11/2010 7:21:06 PM
0 Boost
LexSucks, truth is the new hate speach. At every level it no longer matters what the truth is, if you speak against the common misbelief you will be slandered and shot down. Look at Geert Wilders in the Netherlands for instance. He made a 12 minute film entitled Fitna that paired accurate quotations with actual deeds. Sounds like no big deal, right? But he is now on trial for hate speach, he has been prevented from traveling to the UK, and is under 24 hour protection due to death threats. TRUTH is the new HATE SPEECH. Get used to being shot down without cause and then get up again.




StickShiftCamryStickShiftCamry - 10/9/2010 11:39:10 AM
+9 Boost
I go to UK all the time, a GS looks so refreshing among those millions of small engined BMW 520 and E-Classes. I noticed ppl in London really respect the Lexus


LexSucksLexSucks - 10/10/2010 11:38:42 AM
-7 Boost
They respect Lexus up to a point (maybe). But they do not put Lexus over BMW/Audi or Mercedes, or even in the same league. They still see them as nice Toyotas. Which is what they are.

You see the Top-Gear episode with the LF-A when Hammond knocks the LF-A for being a Lexus. He said something like "$350,000 for a Lexus?" Clarkson also knocked the LF-A and called it something like "senseless".


LexSucksLexSucks - 10/11/2010 1:49:44 PM
0 Boost
@Sportbike80 and @Rectifier

"Suckingboy" and "the Sucking guy"?

Do my opinions about Toyota upset you guys that much that you have to call me names? It’s only a car company. LOL!!! I'm not sure how an opinion about a car can get someone so riled up that they resort to personal attacks and name calling? Can you guys answer that question for me?


dl767captaindl767captain - 10/11/2010 10:33:48 PM
+1 Boost
Because you're not using facts.... Saying a Lexus is just a nicer Toyota isn't really true. Sure Lexus is owned by Toyota and shares a few things in common between some models but the two are night and day.


LexSucksLexSucks - 10/12/2010 10:21:06 AM
+1 Boost
@dl767captain

So that gives them the right to call me names and insult me?


friendinthebizfriendinthebiz - 10/11/2010 10:25:29 AM
+1 Boost
It may seem to be a matter of semantics but supercarguy is correct, the marketing support is "Dealer Cash" and not a Rebate. It is actually a benefit to the customer because it lowers the transaction price and thus the tax liability (at least in IL). A rebate is credited off the bottom line as with a supermarket coupon and doesn't reduce the taxes.


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