Honda’s 2011 Odyssey minivan targeted at Gen Y buyers

In Honda’s latest advertising campaign to launch the redesigned 2011 Odyssey, a younger than usual minivan buyer is the target. In this campaign that ramped up the last week of September, Tom Peyton, senior manager of national advertising at American Honda Motor Co., sees “a great opportunity to sell Odyssey -- and really minivans overall -- to a whole new segment of buyers with this vehicle."

Peyton said that the Odyssey is the first minivan that Generation Y will be buying. He said that the Gen Y is “in their late 20s and early 30s and starting to move into the phase of life which requires minivans."
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TauronB2G - 10/13/2010 2:33:23 PM

+2 Boost

Is that Honda's version of the swagger wagon?
T

Blindcorner - 10/13/2010 2:59:02 PM

+2 Boost

This is a nice van, heck it's a nice car period. I would really like to see them make an AWD version like the Sienna. It's no fun getting 6 passengers stuck in the snow on the way to the ski resort...trust me.

Bmw8ter - 10/14/2010 7:45:34 AM

+2 Boost

That's why you buy an SUV like the Expedition, which is actually a really nice ride. Their AWD system is awesome.

LACMAN - 10/14/2010 7:00:09 AM

+2 Boost

Hmm... Honda is a year late. What an original idea. Didnt Toyota target the new Sienna as a more "hip" minivan? (what Tauron said)