The words that BMW's competitors HATE to hear

May 16, speech

Our brand and product portfolio clearly shows that for those looking for premium – be it in the small car, medium-class or high-end luxury segment – we offer our customers highly emotional and desirable vehicles.

Not only our Automobile segment showed an outstanding successful development over the past five years. The same is true for both our other segments – Motorcycles and Financial Services.

Click here to view the pdf of the full speech

vdiv - 5/18/2006 11:37:08 PM

+1 Boost

your benz might appear appealing until you actually try to drive it, or in the case of the C class try to sit in it. it might also appear solid until you realize the dealership mechanics know you by name and you drive a loaner more often than your own car.

what is amuzing is that despite the hideous designs, inside and out, and the lower fit and finish quality, BMW sales keep growing. people indeed must be nuts, or at least enjoy driving more than looking at their car. hence one car company has their main prioity straight. and two others have different priorities so no further comparison really applies.