BMW October Sales Jump Forward 17.2% - Mini Sales Dip 5.4%

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

"The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired," said Jim O'Donnell, President and CEO of BMW of North America, LLC. "Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month."

BMW Brand Sales

Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.

In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles

Sales of BMW's used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales

MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

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JRobUSC - 11/2/2010 3:40:57 PM

+1 Boost

4925 5-Series models. That's almost double last month and up 51.8% from October 2009. It's amazing how much of a difference available all-wheel drive makes, BMW should have brought them out right from the start instead of waiting until October. Also makes you wonder how much higher the numbers could be if they hadn't decided to make the entry level all-wheel drive 528xi unavailable for a year.

JustaCar - 11/2/2010 4:09:21 PM

-1 Boost

Why is the 7 series doing so poorly?

Doukas - 11/2/2010 4:32:49 PM

+2 Boost

Great lease offers in October for S-Class, both s400 & s550.

enthusiastx11 - 11/2/2010 9:23:51 PM

+1 Boost

mercedes crazy leases...plus i believe the new 5 is cannibalizing some 7 series sales. the new 5 has the 7 interior and is basically a smaller, but equally luxurious, 7 series.

IamEvilHomer - 11/3/2010 1:46:28 PM

+2 Boost

people are waiting for the A8 :) ok ok it is a joke relax

JRobUSC - 11/3/2010 7:24:10 PM

+1 Boost

it's just one month -- 7-Series sales are up 46% YTD, and it has been going back and forth with the S-class as the best selling vehicle in the segment all year.

Yonder7 - 11/3/2010 7:59:49 AM

-2 Boost

Cause the S class looks a lot better and 7 series needs better exterior.. Regarding the fact that 5 series did not afect the E series sales, then it is smart to assume that it is affecting the 7 series sales.

M53R - 11/3/2010 9:54:35 AM

+3 Boost

lol, I'd take the 7 any day over an S class for styling. But that doesn't mean the S doesn't look good. I just prefer the 7.

merc07 - 11/3/2010 10:53:24 AM

+1 Boost

wow the mercedes e class is outselling the bmw 5. and the s-class is still selling almost 1000 more cars than the 7 ouch thats got to hurt. The 3 series still seems to be working for BMW however.

JRobUSC - 11/3/2010 7:40:49 PM

+1 Boost

if anyone should be hurt by the S-class only being 1000 units ahead than the 7-Series, it's Mercedes. With the giveaway leases they've been running on E-class and S-class models this year they should absolutely be crushing everyone in sales. They're buying marketshare, end of story. BMW did that back in the early 2000's. The numbers might look good temporarily, but those are "single serving customers". When those crazy leases come due, good luck getting them into the newer version of the same car for 20-50% more per month. So you either have to keep subventing the payments in perpetuity (which becomes difficult over time since you just flooded the market with used cars coming in off lease, lowering the resale and thus the new lease residuals), or they're just going to leave the brand.

Yonder7 - 11/3/2010 12:26:13 PM

+1 Boost

I think the 5 series is great but it is not the kind of car the Bimer fans were expecting....And regarding the 7 I like a lot the interior but exterior design will have to be refreshed very soon...3 Series still a winner, even the old one still doing a great job.

dayday - 11/3/2010 6:56:39 PM

+1 Boost

I think X1 will help with the sales a lot.
without US sales it already overtaken Q5