The Green Car Buyer: A Customer Created By The Media With An Agenda That Doesn't Really Exist?

The Green Car Buyer: A Customer Created By The Media With An Agenda That Doesn't Really Exist?
It's hard to go to any car website or some political blog and not find something regarding Green Cars, Green Jobs and the Green Economy.

And if you read the editorials of most of the mainstream media the tone is that the world is waiting with baited breath and losing sleep until the day they can get their hands on an earth friendly vehicle.

Even the Politicians all the way up to our President echo these talking points over and over.

Including the concept that somehow, magically all these unemployed Michiganian's will be back working in the plants building these products as soon as they are in dealerships in volume.

There is only problem.

When you look at sales figures and reality meets fantasy, the back story isn't very rosy.

Even in the midst of the biggest oil scare in my lifetime, consumer Hybrid and alternative energy vehicle sales have decreased THREE years running.

I'm honestly even surprised about that.

I would have thought in the middle of the crisis sales would have at least risen during that time period.

But they didn't.

And as the $41k Chevy Volt gets ready to rollout to customers, mid level Toyota Prius's are being hawked in Sunday papers for around $22k.

But even at that aggressive price, they are NOT flying off the lots.

NOT a good sign in my opinion.

Now add to it all the premium manufacturers adding and planning hybrid cars/trucks in their lineup in the +$40k range.

If past poor sales history of cars like the Lexus LS600, BMW X6 hybrid, S400 Hybrid, etc. is any indication, can this be a good strategy going forward for them?

Even Porsche has publicly stated that every single product they make will eventually be offered in a hybrid version.

If you ask a lot of these execs in the back room about their feelings on these vehicles, they'll tell you the ONLY reason they exist is for public perception of the company, NOT becuase they believe they will sell.

So the questions we're asking today are:

1: Are these companies ALL going to dump loads of cash on these cars only to wakeup one day and find out the employees, politicians and media they listened to were out of their minds?

And the BIGGER question...

2. Is the Green Car Buyer totally a creation of a media with an agenda that really doesn't exist in the volumes needed, for any of these companies or countries to be investing the kind of money and resources that are being poured in hand over fist?

And before you start ranting that this is flame bait  a conservative vs. liberal war of words, let us assure you that we are not AGAINST hybrids.

In fact we here at Auto Spies love the 2010 Prius and drove the Volt and were very impressed.

Its just our belief that hybrids will end up bring the vehicle for niche urban area driving.

Nothing wrong with that.

But we don't believe the American car customer will buy into these cars in the volume needed to be a windfall business case or will all the laid off factory workers will get hired back in Michigan in mass building 'Green' products.

What say you Spies?

**Let us know your thoughts in the comments









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BondMI6BondMI6 - 11/8/2010 12:18:35 AM
+4 Boost
Yes sales are slow but as time goes by I beleive more and more people will end up buying them.

It could take upwards of 15-20 years before even half the market is a hybrid one. Let's face it- the thought of having a car that never needs to go the pump and I can recharge at home is a damn good one.

Especially if that car someday is an electric Panamera that acoustically sounds like a V8 and has a 400 mile charge to it.........


uaw_laxuaw_lax - 11/8/2010 2:09:52 AM
-4 Boost
15 to 20 years there will be much better options over hybrid.


0to600to60 - 11/8/2010 11:36:05 AM
+2 Boost
15-20 yrs, there will be major leaps forward in developing new technology and advancements made to the Hybrid systems.


BondMI6BondMI6 - 11/8/2010 12:20:00 AM
+2 Boost
But yes- it will take a while before these things will really start turning a profit year after year.....


quizzquizz - 11/8/2010 12:51:43 AM
+1 Boost
Why would anybody pay extra for:
1. slower car
2. more expensive to buy such that you don't recoup fuel savings until after 6 years on average
3. not to mention expensive repair/battery replacement

A financially lose-lose situation unless there was some sort of lease arrangement that was subsidized

Misinformed and overzealous people who pay extra for "organics" that turn out to be not organic at all, maybe?


800over800over - 11/8/2010 4:40:45 PM
+1 Boost
Your #3 is fiction. Hybrids (from all manufacturers) so far cost less to maintain than regular cars....the batteries just aren't being replaced any more than your $4000 transmissions are.


MorePowerMorePower - 11/8/2010 5:44:26 PM
+1 Boost
The batteries may not be replaced every 30,000 miles like a major service, but when they do need replacing, you know they are going to be expensive. This is why the EV-1 was available by lease only.

When these hybrid batteries start to die, you are going to see a flood of used Hybrids on the car lots.


Joe_LimonJoe_Limon - 11/8/2010 1:22:45 AM
-1 Boost
Green cars will end up being like the organic market mentioned by quizz. Ya it'll always be a niche market, but society will always buy the cheaper fresher looking fruits and vegetables in larger quantities.


wins555wins555 - 11/13/2010 1:53:51 AM
+1 Boost
at $4.00 for gas, that niche will have steady if not rapid growth.


SteveSteve - 11/8/2010 9:15:54 AM
+2 Boost
I think you give "the media" too much credit by suggesting they have an agenda. There is an old saying: Do not attribute to malice that which can more easily be attributed to incompetence. Media outlets simply parrot what they are exposed to. They don't independently validate assertions in their well-stocked and well-funded labs. Hybrids are good! Eggs are bad! (or are the good again?) Yadda, yadda, yadda.


internationalmanofmysteryinternationalmanofmystery - 11/8/2010 9:58:51 AM
+1 Boost
It's the "feel good about ourselves" (for the moment) crowd. It's fashionable now, like fur used to be. There will be a market for them, but they won't rewrite the book just yet.


PlanBPlanB - 11/8/2010 10:57:46 AM
+3 Boost
Its going to take a while before hybrids become mainstream successful. Technology wise, compared to the age of the entire combustion engine auto industry, hybrid tech is still in its infancy, well maybe a toddler now but you get my point. Its just gonna take a little while longer before its actually worth it. And I believe in the next 15-20 years mostly every car and truck we buy will have some hybrid tech inside it whether we like it or not.


SpectatorSpectator - 11/8/2010 12:59:08 PM
+6 Boost
Show me $4.00 average for gas and you will see an actual change in the car buying habbits of Americans.


internationalmanofmysteryinternationalmanofmystery - 11/9/2010 10:19:49 AM
+1 Boost
Ducatis??


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