VIDEO: A Tribute To Hiromu Naruse

If you don't recall, not too long ago there was a fatal accident involving a Lexus LFA Nurburgring Package near, where else, but the 'ring. Unfortunately, Lexus lost its Chief Test Driver, Hiromu Naruse.

To honor Naruse, Lexus has put together this video showing how much respect the company had for its beloved driver, friend and colleague.

Take a look at the video down below...

It is with great honor that we recognize Lexus' chief test driver, Hiromu Naruse for pursuing more than 47 years of racing inspiration. Naruse helped inspire and develop nearly every iconic racing vehicle created by Toyota. Just as he guided Lexus in our relentless pursuit of perfection ... we thank him for allowing us to be part of his...

[Source: Lexus VIA YouTube]

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Joe_Limon - 11/8/2010 7:19:10 PM

-6 Boost

Shame on you Toyota/Lexus, applying advertising to one of your greatest employees death bed.

Rectifier - 11/8/2010 7:45:52 PM

+4 Boost

Have you noticed? It was about his LIFE.

Joe_Limon - 11/8/2010 8:08:48 PM

-5 Boost

Yes, have you noticed the huge lexus logo at the end of it?

Agent00R - 11/8/2010 10:41:02 PM

+5 Boost

@Joe

You, my friend, are walking a thin line.

Joe_Limon - 11/8/2010 11:02:54 PM

-4 Boost

I mean no disrespect to the recently departed Hiromu Naruse, in fact I'm envious of the things he achieved in life. This being said if I worked for a company, I would turn over in my grave if the company created an advertisement fully decked out with a final company logo at the end aimed at tugging at the hearts of enthusiasts to hopefully lure in non conventional buyers. Let alone have my memoir advertising the very thing that led to my demise. What Toyota has done is a very low blow which they have disguised as a tribute.

LexusKindaGuy12 - 11/9/2010 3:04:24 AM

+4 Boost

The Lexus logo in the end is like a signature to a piece of artwork.

Really was a piece of art...that video was really well done, very emotional.

WorldofLuxury - 11/8/2010 11:27:05 PM

+3 Boost

Car and Driver prefer the LFA to the 599 HGTE. I'm happy now because of that. RIP Hiromu Naruse.

MorePower - 11/9/2010 6:37:12 PM

+2 Boost

I'm not the biggest fan of Toyota, but this tribute speaks volumes about their respect for one of their employees and his contributions. This tribute is a great thing!

Designer1 - 11/10/2010 11:29:08 PM

+1 Boost

God rest his soul!