Audi’s US dealers pledge to raise customer satisfaction

To raise the satisfaction level of Audi’s customers, Audi of America President Johan de Nysschen is asking for the commitment of each dealer. And this isn’t just a nod or a handshake that Audi wants. Audi asked dealers who accepted its plan to put down their signatures on a thick handbook to seal their “pledge.”

De Nysschen told the dealers that this oath, which was inked by Audi's dealer body when the carmaker rolled out its revamped US dealer training program this summer, is more than just paper. De Nysschen said that he would be happy only if Audi lands on the top three in customer satisfaction.
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LexSucks - 11/16/2010 3:30:39 PM

-3 Boost

"Audi’s US dealers pledge to raise customer satisfaction"

- How about some more bang-for-the-buck? Instead of the lowest amount of HP/peformance per dollar?

thstone - 11/16/2010 4:30:42 PM

+3 Boost

I think that almost all dealers could make the customer experience more enjoyable (regardless of make).