Hyundai sales numbers continue to grow, despite reducing its advertising

Hyundai Motor America claims that after having been offered on the market for two years now, the Genesis sedan and coupe still haven’t lost their shine. In fact, Hyundai’s near-luxury Genesis sedan won the coveted North American Car of the Year honor and received other awards in 2009. Meanwhile, the more performance-oriented Genesis coupe, which debuted in mid 2009, has been applauded by enthusiasts everywhere.

HMA President and CEO John Krafcik said that the Hyundai brand was helped by Genesis from a “halo perspective.” Krafcik said that Genesis had made the brand more credible just as it was preparing to launch cars such as the Sonata and the Tucson.
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uaw_lax - 11/25/2010 12:20:01 AM

-5 Boost

looks like they have taken a few of Honda's customers as well.

Steve - 11/25/2010 10:46:24 AM

-2 Boost

Kudos, Hyundai.