Again? Canada: Special edition Fiat 500 sells out in 12 hours

Chrysler Canada said Tuesday it sold out its supply of special edition Fiat 500 or Cinquecentos in 12 hours. Will the Fiat 500 be a hit?

500 became available to the public Wednesday at 00 AM and generated a lot of enthusiasm from the buyers wanting to acquire a unique model in counterpart of a $500 deposit.

“This is the first time in history that Chrysler Canada has offered a reservation program for a new vehicle,” said Ed Broadbear, Vice President - Marketing, Chrysler Canada. “This initiative is in response to the high level of interest surrounding the launch of the Fiat 500, and the large number of Canadian consumers who have become passionate Fiat Followers on our Fiat Canada website, Facebook page and Twitter channel.”
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david999 - 11/25/2010 1:16:00 PM

+1 Boost

Low base price makes this model a real winner.