Infiniti takes on marketing challenge for 2012 M35h Hybrid Sedan

Infiniti is set to unveil its first hybrid -- the 2012 M35h sedan -- in the spring of 2011. As Infiniti has yet to sell a hybrid model, officials will attempt to determine which marketing chord appeals to its potential customers: fuel economy or performance. Ben Poore, Infiniti's Business Unit vice president says that its marketing strategy will emphasize that hybrids always have been about compromise.
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dlin - 12/1/2010 1:09:01 AM

0 Boost

Infiniti needs a new designer, preferably a Britain.

WorldofLuxury - 12/1/2010 4:04:02 AM

0 Boost

yeah It's cars has lots of curves and some presence, but they still lack beauty.

0to60 - 12/1/2010 7:41:59 AM

+2 Boost

I disagree. There are enough boring euro luxury cars on the road. I like that they offer something different. I would choose this over anything else in its class.