BMW To Join Audi With First Superbowl Ad In 10 Years

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history.

According to the auto manufacturer -- which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J. -- between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

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MorePower - 12/3/2010 5:58:08 PM

+1 Boost

It's about time. I just hope BMW hired a great agency because their current ads are a tad boring.

Maybe we'll see a production 1M featured . . .

theoptimisticpessimist - 12/3/2010 6:21:28 PM

+1 Boost

Just as long as it's not the unjoyful "Joy" ads

freeagent - 12/4/2010 9:31:56 AM

+1 Boost

get this advertising crap off this site