Four Models Continue To Prop Up Hybrid Market In November - Diesel Sales Remain Vibrant

As we reported a few days ago, hybrid car sales made a slight increase in November compared to a year ago—while the overall auto market jumped by nearly 17 percent. Yet, the real story of the current hybrid market points to the success or failure of individual models, rather than a wholesale evaluation of the technology.

Despite relatively low gas prices and a weak economy—in which consumers are reluctant to spend on extras—the four most popular hybrid models have performed well. The Toyota Prius, Honda Insight, Ford Fusion Hybrid and Lexus RX450h all showed healthy gains compared to last November, and have held their own throughout 2010. Add the Honda CR-Z—which has not been a critical success but has earned sales and loyal customers—to produce a field of successful models.



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