Are Consumers Going To Embrace Or Deplore VW's Low Price Strategy?

Rare, indeed is the $20,000 car that incites as much controversy as the 2011 Volkswagen Jetta. It is just another indication of the depth and duration of feeling evoked by the VW brand -- especially when you consider that it stems from some clever advertising from 40 years ago, and a car model, the Beetle, which had a 68-year production run.

VW better hope it can channel that emotion and use it to positive use as it attempts the all-but-impossible feet of quadrupling its U.S. sales by 2018.



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pennfootball - 12/13/2010 5:00:56 PM

+3 Boost

No because they do not have the quality to attract the car hating camry buying customers.

mini22 - 12/13/2010 5:26:42 PM

-3 Boost

Sure they will. The Jetta has been a top seller for VW in this country.Only versions 5 and 6 had the IRS suspension set up. Prior models had the beam axle.While down graded the quality inside is as good as a Civic or Corolla.Further it has more interior room then either.

focal - 12/13/2010 5:28:28 PM

+2 Boost

the interior of the new jetta wasn't as bad as I had been reading when I checked it out over the weekend. Still not liking this approach though. I prefer premium small cars at good value with not much premium in the brand.

g2ok - 12/13/2010 6:01:19 PM

+5 Boost

VW just is too off the norm in the US. They can't compete with Chevy, Ford and Toyota on the bread-butter sales or their German cousins on the luxury end.

Whelan - 12/13/2010 6:52:41 PM

0 Boost

Golf R can't come soon enough for me. I don't want a ho-hum hatchback with bland styling or a small sedan or whatever else the establishment brands offer. Stay out of the dealerships if you wish, leaves more color options for me to choose from.

holmstar - 12/14/2010 11:06:48 AM

+1 Boost

I'm actually considering the R as well. It doesn't hurt that I can get dealer invoice pricing via my employer.

94geo - 12/14/2010 7:43:22 PM

+4 Boost

Its about time they stop ripping people off. The Japanese are keeping them honest.