Lancia to display Thema sedan based on Chrysler 300 at 2011 Geneva Motor Show

At the Geneva Motor Show in March 2011, Lancia will unveil a Chrysler-based flagship and a new version of its best-selling model, the Ypsilon, which is crucial to Fiat CEO Sergio Marchionne's plan to nearly triple Lancia sales in the next four years.

The Lancia flagship will be a rebadged version of the new Chrysler 300 sedan and will likely be named the Thema, a name that Lancia used in the 1980s and 1990s. Lancia hopes the Thema will revamp the brand's image but it will not be a volume seller with annual sales forecast between 10,000 and 15,000.
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wins555 - 12/14/2010 10:49:47 PM

+1 Boost

It should have a Ferrari engine like old times.

pennfootball - 12/16/2010 11:17:48 AM

+1 Boost

I am waiting for the 130,000 Maserati version with Corinthian leather lmao!!