19% of new shoppers avoid Toyota, according to 2010 J.D. Power study

In the 2010 Avoider Study by J.D. Power and Associates, about 19% of new-vehicle shoppers who were surveyed avoided Toyota due to its “bad reputation,” a jump of 17 percentage points from a year ago. The market research firm found that an increasing number of new-car shoppers steer clear of Toyota showrooms because of its quality and safety problems.

About 15% of those surveyed said that they had “a bad experience” with Toyota, a rise of 12 percentage points compared to last year. Meanwhile, 15% were “concerned about the future of this vehicle brand,” a 11-point increase from 2009.
Read Article

Fijian - 12/16/2010 5:57:09 PM

-1 Boost

There is no smoke without fire so you can ignore it or accept it.

truckman - 12/16/2010 7:16:29 PM

+2 Boost

I have been generally happy with my Toyota trucks, Although I have had to do the head gasket in all of them once or twice.

truckman - 12/16/2010 7:19:21 PM

+3 Boost

And I would generally stay away from a Toyota too, the full size truck has too many faults for me to consider one, and the smaller truck would be my 2nd or 3rd choice. Cars? na

uaw_lax - 12/17/2010 4:16:17 AM

0 Boost

consider and shop are two different animals.

enthusiastx11 - 12/17/2010 1:40:52 PM

-3 Boost

consider means it crosses one's mind.
shop means you walk into a dealer.
very different.

tattedtwice - 12/17/2010 3:14:08 AM

-3 Boost

That number isnt high enough. Im glad to see people avoid that crap, but wont be happy until its at least 95%.

Steve - 12/17/2010 10:10:23 AM

+4 Boost

Amazing how data can be interpreted to take on different meaning. This post's headline can also be restated as "81% of shoppers considering Toyota in 2010."

enthusiastx11 - 12/17/2010 1:42:48 PM

0 Boost

the news is that avoidance went from 2% to 19% in one year. therefore, that's the headline.

toolatetorace - 12/18/2010 9:33:29 AM

+1 Boost

It all depends on who wrote the survey . These surveys are so inaccurate to the point where it looks like the author of the article is working behind the scenes to advance his cause . The only things you can believe , I hope is the number of vehicle sold in order to make a determination of a market trend